Sven E Carlson Music video theory

Sven E Carlson Music video theory

1. Sven E Carlsson believes that binary opposites highlight the narrative of the music video. For example black and white.

   • There are two main types of music videos
     • Performance- the video mainly shows the artist singing or dancing
       • There are three main types of performance clips
         • song performance
         • Dance performance
         • instrumental performance
       • The artist usually appears in multiple locations.
       • The artist can be used as a commercial exhibitionist where they are a se.lling item who people would aspire to
         • High quality video, appeals to a large audience,, high key lighting
       • Electronic shaman is another type of a performance clip- the artist is invisible and the artist's voice reflects the images.
         • As well as televised bard- the artist is a siniging storyteller
     • Conceptual-something other than the artist is shown in the video which usually has a meaning
       • Usually creates a more artistic and creative video.

2. A narrative clip shows a story throughout the video for example Taylor Swift's 'Blank Space' and George Ezra's 'Blame it on me' are both narrative videos. However unlike some narrative clip, these examples include lip-synching.

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