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Magazine Name

Description

aa
tia crossley
Mind Map by tia crossley, updated more than 1 year ago
tia crossley
Created by tia crossley over 6 years ago
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Resource summary

Magazine Name
  1. INDIVIDUAL
    1. Slightly too long and might not stick out in consumer's minds.
      1. Links with indie genre's individualistic target audience. Makes consumers feel unique and that the magazine is one of a kind.
    2. SOUND
      1. A word heavily associated with music and the indie genre. Is short and snappy and will stand out on a magazine front cover.
      2. ROOTS
        1. Music terminology for 'The principal note of a triad.' . Connotes to the reader that the magazine sticks to the original 'roots' of the indie genre, and thus what made it so great.
          1. Roots have heavy associations with nature, and are underground, just like the genre.
          2. LIBERATE
            1. Connotes freedom, and thus the freedom to be unique.
              1. Suggests that the magazine is unique too.
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