BUSINESS INTELLIGENCE

BUSINESS INTELLIGENCE

1. GAMES

   • ARTIFICIAL INTELLIGENCE
     • Pay-to-Play (P2P)
       • as additional business models, which provide additional ways to pay for a gaming experience and allow gaming companies to capture more consumer value
     • free-to-play (F2P)
       • template gives the user a free trial and offers purchases and updates or new features through in-app purchases (IAP).
   • INDIE GAMES
     • financial, creative and publisher independence.  
     • RELATED CHALLENGES FOR PUBLISHING INDIE GAMES
       • self-publishing, data collection, marketing plan ROI
       • Correct platform Right design Target Audience
   • INDEPENDENT GAMES STUDY
     • INTERVIEW
       • * Sweden and China – 5 independent game studios   - Interview design:* 10 questions with four subsections * Name and number of employees * Game development * Number of games * Platform they use How independent game developers publish their games, how they understand game publishing, and the most significant challenges of game publishing. What kind of tools they used for data collection and how they conducted data analysis. - Interview preparation: They were chosen through purposeful sampling so that studios with experience in game publishing were chosen to obtain the data correctly.  - Data collection: Empirical data were collected through five interviews with indie game developers from the gaming industry. Regarding the professional experiences of the interviewees, four of them are CEOs of gaming companies and one is a business manager. In terms of scale, most participating independent game studios have fewer than 10 employees. In specific interviews, we adopted the semi-structured interview method as this method makes the interview more flexible. Each interview was recorded and transcribed in due course. - Data analysis: We use the comparative method to identify relationships between concepts and categories, constantly comparing to formulate our theory. First  we transcribe the interviews that were passed for approval. We coded sentence by sentence from the manuscripts to compare the similarities and differences we grouped the codes to create indie games themed categories until there were no more generated categories.
   • Marketing
     • BE SEEN
       • SOCIAL MEDIA BLOG ASSESSMENT EDITORS RELEASES
         • Share with friends and a good idea
         • Difficult analysis
           • Reflects the lack of an analyst
           • Collect BI
             • Compare with benchmarking to see if it's hitting the target
             • DATA DEFINITION
               • what data to collect example: that the person enters and exits the game metrics will use
     • Resources
       • Beware of expenses Search for investors

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