The Innovator's DNA

The Innovator's DNA

1. Innovative entrepreneurs spend 50% more time on these discovery activities than do CEOs with no track record for innovation

2. Associating is central to the innovator's DNA

3. Executives of innovative enterprises, they make experimentation central to everything they do

4. Top executives don't feel personally responsible for coming up with strategic innovations

5. Innovative entrepreneurship is not a genetic predisposition, it is an active endeavor.

6. Innovative entrepreneurs like to play devil’s advocate.

7. Innovative entrepeneurs to question effectively they ask “Why?” and “Why not?” and “What if?”

8. Innovative entrepreneurs actively try out new ideas by creating prototypes and launching pilots

9. Observing, executives produce uncommon business ideas by scrutinizing common phenomena

10. Innovative entrepreneurs go out of their way to meet people with diff erent kinds of ideas and perspectives to extend their own knowledge domains.

11. Innovators engage both sides of the brain as they leverage the fi ve discovery skills to create new ideas

12. As innovators actively engage in the discovery skills, they become defi ned by them.

13. Questioning,innovators constantly ask questions that challenge common wisdom

14. Entrepreneur Frans Johansson described associating as the “Medici effect”

15. Innovators carefully, intentionally, and consistently look out for small behavioral details in the activities of customers, suppliers, and other companies

16. Innovative entrepreneurs have something called creative intelligence