Idea Development

Idea Development

1. TEAM 3

   • CONCEPT DEVELOPMENT
     • Is a process driven by a set of customer needs and target product specifications that are transformed into a set of conceptual designs and potential technological solutions. These solutions represent a rough description of the product's form, operating principals and features. Often, these concepts are accompanied by industrial design models and experimental prototypes that assist in making final decisions.
       • BENEFITS
         • Enabling methodical investigation of all possible sources of solution ideas
         • Include all business stakeholders in the consideration and exploration of widely varying solution ideas
         • Evaluate previously rejected solution concepts
         • Effectively integrate fragmented solutions that are workable
   • PROTOTYPES AND MODELS
     • A development model establishes the order in which things will be done in the project, it provides input and output requirements for each of the activities. It is necessary to highlight the life cycle of the project and the development model. The project life cycle helps control project activities from start to finish. The development model helps us with the way in which we are going to build the product.
     • A prototype is a preliminary version of an information system for demonstration or evaluation purposes.
       • BENEFITS OF PROTOTYPES
         • Improved project tracking
         • Receive feedback quickly
         • Obtain reliable data
         • Work better with development teams
       • TYPES OF PROTOTYPES
         • Sketching
           • It is the first drawing made with pencil or pen on paper
         • Low fidelity prototype (Wireframes)
           • They are usually made in grayscale or black and white. With this type of prototype we will see the previous sketches enriched.
         • Medium fidelity prototype (Mockups)
           • This is the visual part of the project and must contain a wide range of details such as colors, typography, content, etc
         • High fidelity prototype (Mockup)
           • With the mockup we validate if the idea works or not.
   • IMPACT THEORY
     • This, the theory of social impact is useful to understand in which social situations a greater influence is produced. This, social impact will depend on the social forces that will bring about the changes, the immediacy of the event, and the number of sources that produce the impact.
       • FACTORS OF THE SOCIAL IMPACT THEORY
         • Strength
           • covers individual factors such as size, intelligence, and wealth.
         • Immediacy
           • takes into account the recent occurrence of the event and other intervening factors
         • Number of sources
           • refers to the number of sources of influence.
       • LAWS OF SOCIAL IMPACT THEORY
         • The first law is the law of social forces. This law states that social impact is a function of the three factors in the previous section.
         • The second law is the psychosocial law. According to this law, the greatest social impact occurs when there is only one source. That is, when there is no source and suddenly one appears.
         • The third and last law is the law of multiplication and division of impact. According to this law, the strength, immediacy and number of targets play a role in social impact.
   • BRANDING STRATEGY
     • Most companies see brand strategy as an action to increase sales, however, the moment of purchase is only half of the way in the construction of branding. It is necessary to have actions aimed at the consumer, not only in the process prior to choosing our product but also after having done so, in order to achieve a closer relationship with the brand.

2. TEAM 4

   • IDEA
     • Are mental representations of reality that arise from reasoning or imagination, and subsequently give rise to concepts. Having an idea is considered the most basic and fundamental act of understanding.
   • IDEA DEVELOPMENT
     • innate process in the human being, our brain associates the stimuli it receives with the information it already has, provoking imagination and creativity.
   • Models or Prototypes.
     • Prototyping.
       • It is a less formal method of development.
       • Prototyping is a technique for understanding specifications.
       • A prototype can be eliminated.
       • A prototype can become part of the final product.
   • TECHNICAL VIABILITY
     • Is evaluated before a certain requirement or idea to determine if it is possible to carry it out satisfactorily and in safe conditions with the available technology. verifying various factors such as structural strength, durability, operability, energy implications control mechanisms, depending on the field in question.
       • Profitability
       • project
       • Quality
       • Time
       • costs
   • MARKETING IMPACT
     • The marketing impact requires certain skills such as: research, concentration and interpretation by the staff involved in this situation.
       • Practice market research
       • Prepare a plan based on the objectives set, considering the information provided by market research.
       • Select the staff that will intervene in the development of the plan
       • Divide the program into stages setting target dates for each goal
       • Propose the plan to the company's management so that it can be authorized.
   • COST-BENEFIT
     • The cost/benefit analysis measures the relationship between the cost per unit produced of a good or service and the profit obtained from its sale. This concept is developed in the corporate and business world, but also with other types of activities such as stock market operations.
       • If B/C > 1, this indicates that the benefits are greater than the costs. Consequently, the project should be considered.
       • B/C = 1, means that the benefits equal the costs. There is no profit. There are cases of projects that have this result for a while and then, depending on certain factors such as cost reduction.
       • B/C < 1, shows that the costs outweigh the benefits. Consequently, the project should not be considered.

3. TEAM 2

   • Osborn list of questions
     • Alex Osborn defined that, if before a brainstorming, brainstorming or brainstorming (or any idea generation technique) a series of questions about the problem to be solved were asked, a broader and clearer perspective of said problem was obtained. , thus facilitating the generation of ideas or solutions by the team.
       • The list of questions is as follows. They should be associated with the problem and discussed out loud as a team:
         • When? What kind of...? What kind of...? With what? Why? / Because it causes? For what? Which? In which? What? For what? / For which? About what? By means of what? Whose? / With whom? / To who? / For whom?
         • About what? What kind of...? Where? / From where? / Where? / Where else? For how long? Plus? / More often? How? Less? Everyone? / No one? How much? / How often? How far? Again? More difficult? / Easier?
   • Random word method
     • The RANDOM WORDS or RANDOM INPUT technique is a variation of lateral thinking that is very easy to use. It is of great help to find new ideas, it gives us a different point of view.
       • Techniques to get the random words
         • Write lots of words on cards and put them in a ball or box. We close our eyes and they go out randomly.
         • Open a dictionary or newspaper to a random page and choose a word.
         • Use specific computer programs to obtain random words.
   • Debugging
     • Idea debugging by systemic approach, It is the process of new product development, In order to detect good ideas and discard the bad ones as soon as possible. Product development costs increase considerably in the later phases.
       • It is a type of logical process that is applied to solve problems and comprises the following six classic stages:
         • Problem identification
         • Determine solution alternatives
         • Selecting an alternative
         • Implementation of the selected alternative
         • Determine the efficiency of the implementation and revise when necessary any of the stages of the process.
   • morphological charts
     • It is the set of names, figures or other data presented graphically, so that the relationship between them is noted.
       • It is based on the conception that any object of our thought is composed or integrated by a certain number of elements and on the consideration that these have their own identity and can be isolated.
         • Phases
           • In the first the problem or idea is analyzed
           • In the second a matrix is ​​created
           • In the third each function is related to the solution

4. TEAM 1

   • Development of creative problem-solving ideas
     • Preparation. This phase comprises the period of detection and identification of the problem, as well as the efforts of understanding and training related to it and the search for information through the analysis of the environment.
     • Incubation: It is the disconnection from the problem, moving away from it for a variable time (hours, weeks, months or even years), can produce the circumstances and stimuli necessary for us to conceive the idea or solution, until then inaccessible at a conscious level, to the problem we are trying to solve.
     • Enlightenment. This is the phase in which ideas and solutions to our problem begin to emerge. This moment has been called by some authors as Eureka experience, which materializes in the final idea to solve or overcome the problem or challenge we are facing.
     • Enlightenment. This is the phase in which ideas and solutions to our problem begin to emerge. This moment has been called by some authors as Eureka experience, which materializes in the final idea to solve or overcome the problem or challenge we are facing.
   • Creativity techniques to develop ideas.
     • Creative techniques respond to the need of work teams to find the best solutions to certain problems. It often happens that, although the members of a team have very good ideas, they do not always know how to develop or apply them.
       • List of Osborn questions
         • This is a fundamental set of questions that are used to formulate as many approaches to the problem to formulate as many approaches to the problem as possible to open up the perspective we have on the problem. They are also useful for the perception of new uses, applications or possibilities of a product or service.
       • Random word method
         • The development of this technique plans to associate any word or image that comes from a context in which it works, obtaining new mental relationships and new ideas of possible solutions. The brain is a self-organizing system and is very good at making connections
       • Morphological tables
         • It is based on the conception that any object of our thought is composed or integrated by a certain number of elements and on the consideration that these have their own identity and can be isolated.
       • Brainstorming
         • Brainstorming is a group work tool that facilitates the emergence of new ideas on a given topic or problem. Brainstorming is a group technique for generating original ideas in a creative environment.
           • Steps for brainstorming: •Define the issue to be addressed: first you must have a problem to be solved by this method. •Form a group or team: each member can propose ideas for a possible solution. •Establish clear rules: do not judge the ideas, propose one at a time, be creative, ideas only on the topic, etc. •Analyze each of the proposed ideas: to find the best option for the solution of the problemSteps for brainstorming: •Define the issue to be addressed: first you must have a problem to be solved by this method. •Form a group or team: each member can propose ideas for a possible solution. •Establish clear rules: do not judge the ideas, propose one at a time, be creative, ideas only on the topic, etc. •Analyze each of the proposed ideas: to find the best option for the solution of the problem
       • Analogy
         • It is a comparision between objects, concepts or experiences. When establishing an analogy, the particular and general characteristics are indicated and the similarities and differences between the contrasted elements are established. Similarity is one of the bases of analogy. analogy has a relationship of similarity between two elements that are not quite alike, but contain a similar characteristic. Example: White is to black as day is to night
           • Characteristics of analogies 1. The terms are not the same 2. Things compared by analogy are not necessarily similar, it does not mean that there is absolute equality. 3. The meaning or a common characteristic between the terms is what will make the analogy possible. In other words, analogy implies similarity, but not equality. 4. It allows learning 5. An analogy will illustrate a fact, a behavior or a situation, which will allow us to understand another of similar circumstances. This favors reasoning and the search for similar or dissimilar elements, which will be useful to infer or deduce new knowledge.