idea development

idea development

1. Team 4

   • Models or Prototypes.
     • Prototyping
       • It is a less formal method of development. •Prototyping is a technique for understanding specifications. •A prototype can be eliminated. •A prototype can become part of the final product
     • 5 STEPS TO THE IDEAL POC
       • Set goals and requeriment plan yours project buils a team dedícate enough resources evaluate results
   • TECHNICAL VIABILITY
     • What is it?
       • The technical feasibility is evaluated before a certain requirement or idea to determine if it is possible to carry it out satisfactorily and in safe conditions with the available technology. verifying various factors such as structural strength, durability, operability, energy implications control mechanisms, depending on the field in question.
   • MARKETING IMPAC
     • What is it?
       • The marketing impact requires certain skills such as: research, concentration and interpretation by the staff involved in this situation.
     • Factors
       • -Practice market research -Prepare a plan based on the objectives set, considering the information provided by market research. -Select the staff that will intervene in the development of the plan -Divide the program into stages setting target dates for each goal -Propose the plan to the company's management so that it can be authorized.
     • Proposals to the merchants
       • a time schedule can lead the organization to a global growth, both in structure and financial, one of the first aspects to take care of is the competition, direct and indirect, considering the stages of planning.
   • COST-BENEFIT
     • What is it?
       • The cost/benefit analysis measures the relationship between the cost per unit produced of a good or service and the profit obtained from its sale.
     • COST/BENEFIT
       • analysis applies not only to business, but also to everyday decisions. For example, when choosing a restaurant for lunch. In this case, variables such as the quality of the food, the price, the distance, among others, will have an influence. Perhaps such a precise numerical calculation is not usually made, but with a subjective evaluation a decision is made.

2. Team 2

   • List of questions
     • Osborn list of questions
       • Alex Osborn defined that brainstorming a series of questions about the problem to be solved were asked, a broader and clearer perspective of said problem was obtained, thus facilitating the generation of ideas or solutions by the team.
     • The list of questions
       • When? What kind of...? What kind of...? With what? Why? / Because it causes? For what? Which? In which? What?
     • If we want to increase the productivity of a team
       • When is the team most productive? What kinds of activities make them more or less productive?
   • Random word methods
     • what is it?
       • s a variation of lateral thinking that is very easy to use
     • Techniques to get the random words
       • •Write lots of words on cards and put them in a ball or box. We close our eyes and they go out randomly. •Open a dictionary or newspaper to a random page and choose a word. •Use specific computer programs to obtain random words.
   • Morphological tables
     • What are they used for?
       • Its objective is to solve problems by analyzing the parts that compose it. It is based on the conception that any object of our thought is composed or integrated by a certain number of elements and on the consideration that these have their own identity and can be isolated.
     • Phases
       • It is executed in three phases 1. In the first the problem or idea is analyzed 2. In the second a matrix is ​​created 3. In the third each function is related to the solution.
   • Debugging of ideas
     • Creativity
       • It is the ability to generate original and novel solutions. Creative techniques are methods that allow creative training. The use of ideas does not promise guaranteed success, it simply serves to achieve certain objectives.
     • SCREENING
       • Order the ideas according to the needs avoiding to fall into: Omission: means that I discard an idea that could be good and useful.
     • type of logical
       • •Problem identification. •Determine solution alternatives. •Selecting an alternative. •Implementation of the selected alternative. •Determine the efficiency of the implementation and revise when necessary any of the stages of the process.

3. Team 3

   • CONCEPT DEVELOPMENT
     • What is?
       • Concept development is a process driven by a set of customer needs and target product specifications that are transformed into a set of conceptual designs and potential technological solutions.
     • BENEFITS
       • Enabling methodical investigation of all possible sources of solution ideas Include all business stakeholders in the consideration and exploration of widely varying solution ideas
     • HOW TO INCREASE EFFICIENCY IN PRODUCT DESIGN
       • Adopting formalized, repeatable and transparent concept development processes Capture and catalog conceptual ideas to eliminate repetition
   • IMPACT THEORY
     • FACTORS OF THE SOCIAL IMPACT THEORY
       • Strength Immediacy Number of sources
     • LAWS OF SOCIAL IMPACT THEORY
       • he first law is the law of social forces. This law states that social impact is a function of the three factors in the previous section. •The second law is the psychosocial law. According to this law, the greatest social impact occurs when there is only one source. That is, when there is no source and suddenly one appears. •The third and last law is the law of multiplication and division of impact. According to this law, the strength, immediacy and number of targets play a role in social impact
   • PROTOTYPES AND MODELS
     • MODELS OR PROTOTYPES
       • A prototype is a preliminary version of an information system for demonstration or evaluation purposes.
     • BENEFITS OF PROTOTYPES
       • Improved project tracking Receive feedback quickly Obtain reliable data Work better with development teams
     • TYPES OF PROTOTYPES
       • Sketching Low fidelity prototype (Wireframes) Medium fidelity prototype (Mockups) High fidelity prototype (Mockup)
   • BRANDING STRATEGY
     • What is it?
       • Most companies see brand strategy as an action to increase sales, however, the moment of purchase is only half of the way in the construction of branding. It is necessary to have actions aimed at the consumer, not only in the process prior to choosing our product but also after having done so, in order to achieve a closer relationship with the Brand.

4. Team 1

   • Brainstorming
     • What is?
       • Brainstorming is a group work tool that facilitates the emergence of new ideas on a given topic or problem
     • Steps for brainstorming
       • Define the issue to be addressed Form a group or team Establish clear rules Analyze each of the proposed ideas
     • Features
       • A moderator Defined time frame Limit of participants Centralized objective
   • Creativity techniques to develop ideas
     • What are they?
       • Creative techniques respond to the need of work teams to find the best solutions to certain problems
     • Morphological tables
       • t is based on the conception that any object of our thought is composed by a certain number of elements
     • Random word method
       • The development of this technique plans to associate any word or image, obtaining new mental relationships and new ideas of possible solutions.
     • List of Osborn questions
       • This is a fundamental set of questions that are used to formulate as many approaches to the problem
   • Development of creative problem-solving ideas
     • Preparation
       • This phase comprises the period of detection and identification of the problem
     • ncubation
       • It is the disconnection from the problem, moving away from it for a variable time
     • Enlightenment
       • This is the phase in which ideas and solutions to our problem begin to emerge
     • Verification
       • which involves the analysis and evaluation of the idea in order to refine it and determine whether it is the most suitable solution to solve our problem
   • Analogy
     • Function
       • Analogy helps us to understand novel theories or concepts
     • What is it?
       • Analogy has a relationship of similarity between two elements that are not quite alike, but contain a similar characteristic.
     • Characteristics of analogies
       • 1. The terms are not the same 2. are not necessarily similar 3. analogy implies similarity, but not equality. 4. An analogy will illustrate a fact, a behavior or a situation