Quimestral Exam Project

Quimestral Exam Project

1. María José Catañeda, Daniela Guerrero, Emilia Inga & Abigail Montenegro

2. The group is considering setting up a franchise around the Ism North school, for which it has four different franchise options: Mc Donalds, PJ's coffee, Randy's Donuts and Western Pizza. In order to see which is the best option, we have to analyze the results of the market research found in the tables below. All financial figures are in $ for ease of comparison. In this way, we will be able to meet the franchise that will obtain the highest profits.

3. DECISION TREE

4. JUSTIFICATION: The best option to put a franchise around ISM North is Mc Donald's, because despite the fact that approximately 1.5M is needed to start with this franchise, its annual income, whether high or low, is greater than the others. franchise options, in addition to the fact that this brand has a greater probability of obtaining good profits because it is internationally recognized thanks to the quality and fame of its products and services.

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