Research

Research

1. Quantitative Research

   • Quantitative research is used to understand frequencies, patterns, averages, and correlations, understand cause and effect relationships
     • make generalizations, and test or confirm theories, hypotheses, or assumptions through statistical analysis.
       • In this way, results are expressed in numbers or graphs.
   • Different ways of collecting data
     • - Surveys or questionnaires
       • - Experiments
         • - Selection of documents
           • - Observation
             • counting the number of times a particular phenomenon or event occurs or coding observed data to express it in numbers.
           • numerical data are obtained from financial reports or from a count of word occurrences.
         • include hypothesis testing in a laboratory and tests of cause-and-effect relationships.
       • pose the same series of closed questions to a large number of participants or use scales to measure numerical data.
   • MAIN ADVANTAGES
     • - It is comparable
     • - It is replicable
     • - It is analyzable

2. Qualitative Research

   • Involves collecting and analyzing non-numerical data to understand concepts, opinions or experiences.
     • This type of research relies on the judgment of the researchers, so careful thought must be given to their choices and assumptions.
       • It is a technique commonly used in areas such as anthropology, sociology, education or history, among others.
   • Different ways of collecting data
     • - Interviews
       • can be structured in-depth sessions,
       • - Focus groups
         • Several participants discuss a particular topic or set of questions.
         • - Observation
           • can be in situ, in context or role-playing.
           • - Document analysis
             • questions or reports.
             • - History
               • subjects orally recount experiences or memories to the researcher.
   • MAIN ADVANTAGES
     • It is a flexible research method that can be adjusted to develop new knowledge.