Mapa mental

Our customer acquisition

Nadya Paleyes Inglés

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Type 1 customers: patients that can help us test the product at development stage
- How can we reach them:
  - Through uni activities at the hospitals?
  - Medical research programs?
  - Parkinson UK events
    - Volunteering with them?
  - Social media with info that relatives are looking for?
  - Anything else?
- How will they make decision on whether to help us?
  - Personal impression in a meeting
    - ? How to get more people to a meeting?Is it efficient?
  - Read more about us on the website
    - AND see the opportunity that catches with them.
      - OR believe in project
      - AND the process of participation is clear for them and is not too much hustle
- Task #1: Get the tremor data (5-10 people enough?)
- Task #2: Test prototype on patients
Type 2 customers: early-adopters for the product
- Major ?: Value prop is not clear before we test the product and get feedback