Business Analytics

Business Analytics

1. "Extraction of information, report generation, and provision of alerts in connection with some applied problem of interest... In the industry, the emphasis in the analytics area has been placed on solving problems related to the analysis of massive and complex datasets, often in highly dynamic environments, beyond the evolution and development of enterprise planning systems and conventional data warehouses." [1] Ríos Insua, D. & Gómez-Ullate Oteiza, D. (2019). Big data: conceptos, tecnologías y aplicaciones: ( ed.). Editorial CSIC Consejo Superior de Investigaciones Científicas.

2. Data and Statistical Methods

   • Basic Statistics Concepts
     • *Mean *Median *Mode *Standard deviation *Correlation *Regression *Probability *Statistical distributions
   • Data Analysis Methods
     • *Trend analysis *Clustering *Regression analysis *Time series analysis *Principal component analysis (PCA) *Data mining *Survival analysis *Association analysis
   • Prediction Techniques
     • *Regression models *Neural networks *Support vector machines (SVM) *Decision trees *Random forests *Time series models *Smoothing models *Logistic regression models

3. Business Analytics: Data-driven decision making

   • Descriptive Analysis
     • *Descriptive statistics *Data summarization *Data visualization and graphics *Trend and pattern identification *Data segmentation *Frequency analysis *Measures of central tendency and dispersion *Outlier analysis
   • Predictive Analysis
     • *Predictive models *Forecasting future trends *Prediction model evaluation *Cross-validation *Feature selection *Model fitting *Predictive hypothesis testing
   • Prescriptive Analysis
     • *Linear programming *Integer programming *Dynamic programming *Simulation *Combinatorial optimization *Genetic algorithms *Neural networks *Assignment methods
   • visualization of data and results
     • *Bar, column and line charts *Histograms *heat maps *Line charts, box, whiskers, time series, stacked bars, residuals, scatter *ROC curves *Flowcharts