Mapa mental
The Boston Matrix
Contenido del mapa
The Boston Matrix
Dogs
- Low Growth rate
- Small Market share
- No Longer Profitable
- Should be dropped
Question Marks
- High growth rate
- Small market share
- Cash injection necessary to maintain/ increase market share
- Need to become STARS
- If all others cannot be done needs to be phased out
Stars
- High Growth rate
- High Market Share
- Turn Into cash cows
Cash cows
- Low Growth rate
- High Market share
- Very Successful and profitable
- 'Milked' to supply cash for others
Información
- Descripción
- Mapa Mental sobre The Boston Matrix, creado por Alistair Walker el 17/04/2013.
- Creado por
- Alistair Walker · abr 2013
- Actualizado
- 6 abr 2018
- Visitas
- 163
- Valoración