Mind map
The Boston Matrix
Map content
The Boston Matrix
Dogs
- Low Growth rate
- Small Market share
- No Longer Profitable
- Should be dropped
Question Marks
- High growth rate
- Small market share
- Cash injection necessary to maintain/ increase market share
- Need to become STARS
- If all others cannot be done needs to be phased out
Stars
- High Growth rate
- High Market Share
- Turn Into cash cows
Cash cows
- Low Growth rate
- High Market share
- Very Successful and profitable
- 'Milked' to supply cash for others
Information
- Description
- Mind Map on The Boston Matrix, created by Alistair Walker on 17/04/2013.
- Created by
- Alistair Walker · Apr 2013
- Updated
- Apr 6, 2018
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- 163
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