Social Cognitive Learning Theories

Social Cognitive Learning Theories

1. Rotter, Julian (1916-)

   • Social Learning Theory
   • Prediction Formula: BP=f(E,RV)
     • BP: Behaviour Potential E: Expectancy RV: Reinforcement Value
       • Well-know expectancy style= LOC
         • Internal & External Locus of Control (LOC)

2. Bandura, Albert (1925-)

   • Social Cognitive Learning Theory
     • Reciprocal determinism
       • G= f (P x S x B) Person/Self +Situation/Environment + Behaviour
     • Observational Learning
       • Model , Observer and Reinforcement agent
     • Direct Experience
       • Rewarded/Punished by sum1 else:Direct reinforcement
     • Learning through Self-regulation
       • Self-reinforcement Internal or External
   • Rejects Freud

3. Mischel, Walter (1930-)

   • Expectancies
   • Self control
   • Interactional Point of View
     • aka Theory of Specificity
       • "interaction between characteristics of the individual & the situation"
   • MARSHMALLOW TEST!

4. Similarities

   • 1) Origin of behaviour 2)Role of observable behaviour 3)Role of environmental behaviour 4) Research Methodoly

5. Differences

   • 1) Explanation of behaviour 2)Way in which behaviour is learned

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