Mapa mental
Digital Marketing
Contenido del mapa
Digital Marketing
History: Communication Network
- wired telegraph
- electronic telegraph
- Telephone
- internet
- unique capacity
- borden the scope
- marketing reach
- narrow
- wider audience
Consumer 2.0
- In Control
- better informed
- better connected
- more communicative
- Web 2.0
- InfluencesConsumer Behavior
- interconnectivity
- Technology is levelling the information playing field
- Relevante filtering is increasing
- niche aggregation is growing
- micropublishing of personal content is blossoming
- Prosumer
- on demand
Strategy
- Helps
- to make informed decisions
- ensure your efforts are focused on what is relevant to your business
- right target
- to understand
- how it relates to you
- how does it affect the relationship between business and customers
- Need of digital marketing strategy
- If audience is or will be online
- if products/services are suites to digital marketing
- common sense
- Digital Foundations
- know your business
- know the competition globally
- know your customers
- know what you want
- goals
- know how you are doing
- measurable
- high level framework
- Digital 4 P's
- Place
- internet
- 2.4 billion people
- internet
- Price
- competitive
- transparent
- Product
- unique value proposition
- Promotion
- website
- conversion engine for traffic
- shop window to digital world
- Place of business
- complete and explicit control
- convergence of business goals and target market
- Key stages
- Planning
- Design
- Development
- Testing
- RWD
- Deployment
- Before you start.
- knowing
- why
- who is it for
- knowing
- usability
- simple
- intuitively
- no barriers
- elegant
- functional
- simple
- accesibility
- equally accessible for everyone
- keywords
- Domain name
- Registration
- easy
- cheap
- Advice
- make it catch, memorable
- TLD
- múltiple domain names
- different suffixes
- keywords in domain
- Registration
- Hosting
- shared hosting accounts
- renting space on server
- some degree of control
- most common and cheapest
- Virtual Dedicated Hosting
- single server split
- administrative control
- Flexibility
- Dedicated Hosting
- no sharing
- expensive
- Power and Flexibility
- Capacity and control
- High traffic sites
- Serving Co-location
- own server
- Flexibility and control
- Cloud-based hosting
- pay for the resources used
- cost effective
- ownership/privacy/security issues
- Choosing Company
- Host in the country where target lives
- Reliable
- Support they offer
- Backup and disaster recovery
- Testimonies
- Shop around
- shared hosting accounts
- Choose web designer
- look at their own websites
- examine their portfolio
- Arranging information
- keywords
- content structure
- homepage
- writing web content
- gran attention
- scannable
- original
- consistent
- engañe with reader
- SEO
- increase targeted traffic
- PPC
- search engine traffic quickly
- Affiliate marketing and strategic partnerships
- online PR
- Social Media
- E-mail marketing
- Mobile marketing
- CRM
- Content Marketing
- Display Media
- online and offline
- website
- Place
- Helps
Digital Consumer
- comunicate with each other
- care about the experience
- relationship with brands: dialogue
- demand
- instant gratification
- flawless experience
- key traits
- anonymity
- liberates from what other people think
- immediacy
- characteristics
- comfortable with the medium
- they want it all now
- In Control
- they are fickle
- they are vocal
- double edged sword
- anonymity
- influencers
- online opinion leaders
- value and trust their judgement
- online word of mouth
- virtual ear of the online masses
Información
- Descripción
- Mercadeo Digital Mapa Mental sobre Digital Marketing, creado por María Soto Trujillo el 20/08/2016.
- Creado por
- María Soto Trujillo
- Visitas
- 2
- Valoración