Prototyping

Prototyping

1. IS TO

   • Generate, evolve, understand ideas.
     • HELPS
       • Manage risk, unlock creativity, generate ideas
         • USED FOR
           • Relationchips, journeys, communications, objects, Environments.

2. HOW TO PRACTICE IT:

   • Seek honest feedback
     • Be agile
       • Get peoples' input in your idea

3. DEFINING YOUR PROTOTYPE

   • This is important to get the most out of the prototyping method.
   • Start by storyboarding the experience
     • Consider all the services' dimensions
       • Generate various options and choose the best
         • EXAMPLE:
           • Get the idea for a service - make assumptions around it - establish the design principles to use- generate questions or prototyping options

4. PROTOTYPE PLANNING

   • helps visualize the ideas to prototype and get details
   • Define: People responsable, resources needed, people involved, what should happen

5. MONITORING AND ITERATION

   • synthesizes learnings and avoids loose of focus, done after completing the first prototyping activity
   • Focuse, explore principles,
     • explore principles
       • seek risks
         • iterate

6. PROTOTYPE TOOLS

   • Choose the cheapest, quickest, and more accurate to what your are seeking for the activity
   • Paper prototypes (early stages)
     • Desktop prototyping (for overviewing physical characteristics)
       • Legos, cardboard. Helps determine future aspects to analize
       • Personas (Create key users)
         • Helps segmentation and maintaining a user centered design.
         • Storyboarding (map different desirable responses)
           • Helps exploring risks and interactions
           • Role playing and freeze frame (explore specific relationships)
             • the planing is important. Freeze framing helps getting immediate insights on reactions.
             • Touchpoint prototying (include websites and call centers)
               • Helps get an idea of life based excitement rather than just talked out.
               • Experience prototyping (the most comprehensive, create a situation as close to the real one)
                 • enables people to go through the hole idea