Design Process

Design Process

1. 1. Product Mission Statement

   • 1. Product Description
     • 2. Key Business Goals
       • 3. Primary Market
         • 4. Secondary Market
           • 5. Assumptions ( As between You and Me)
             • 6. Stakeholders

2. 2. Identify Customer Needs

   • Stakeholder Map
     • Persona Profile
       • Customer Input
         • Interpret raw data based on customer needs
           • Needs into hierachy
             • Establish the relative importance of the needs
               • Voting among Team members
                 • customer survey
                   • Buy a feature
             • Affinity Diagrams
               • Tree Diagrams
                 • Bull’s–Eye Diagramming
           • Journey Map
         • Interviews
         • Focus Groups
         • Fly-on-the-wall Observations
         • Contextual Inquiry
         • Walk-a-Mile Immersion
         • Metaphor Marketing
         • Written Surveys

3. 3. Establishing Product Specifications

   • Prepare the list of metrics
     • Competitive Benchmarking

4. 4. Concept Generation

   • Product Architecture
     • Modular Architecture
     • Integral Architecture

5. 5. Concept Selection

6. 6. Concept Testing

7. 7. Setting final specifications

8. 8. Economic analysis

9. 9. Benchmarking of competitive products

10. 10. Modeling and Prototyping

    • Proof of Concept
    • Form only

11. 11. Verification

    • Alpha Test
    • Beta Test

12. 12. Production, Marketing and Evaluation

13. Before we start design process : 1. Empathize (Learn), 2. Define (View Point) 3. Ideate (Brainstorm) 4. Prototype(Draft) 5. Test (Feedback)

    • Abstract Laddering (Broaden or narrow Problem Statment)

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