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| Question | Answer |
| _____ focuses on the ideas coming across that are conveyed by numbers | Intellectual unity |
| _____ is achieved by the way which objects are arranged in a piece | Visual unity |
| When a piece is truly unified, it has achieved _____, a state in which tension is equal on all sides | Balance |
| There are two types of balance: _____ and _____ | Symmetry Asymmetry |
| _____ achieves balance through likeness | Symmetry |
| _____ achieves balance through contrast | Asymmetry |
| _____: Determine the parameters. Who is the audience and what are you trying to achieve | Research |
| _____: Create some _____, or idea sketches. Some designers prefer hand-drawn sketches for this process while others look for photos online or use design software | Thumbnails |
| _____: Choose two or three of the best thumbnails for your art director or art-review | Roughs |
| _____: Once the client chooses the design for your thumbnails, create a _____, of your rough that includes object placement and color | Comprehensives or Comp |
| _____: After the client approves the comp, refine the piece with the remaining details and present it to the client | Presentation |
| _____: Prepare the job for print production. The project must be cleanly prepared, add files, links, colors, etc | Ready for press |
| Label the 6 steps in The Design Process | Research Thumbnails Roughs Comprehensives Presentation Ready for press |
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