Toolkits- the process and semiotic approaches

Toolkits- the process and semiotic approaches

1. A text is a message or piece of communication

2. Source----transmitter-----channel-----receiver------destination

3. Laswells formula: who? Says what? To whom? In which channel? With what effect?

   • For example an advert for skins on channel for.
     • Who? Channel 4. Says what? New TV programme coming. To whom? Those who want to see it. In which channel? Print. with what effect?it is seen and that people watch it

4. Intention

   • Purpose, intended audience , sender

5. Abberantly decoding is where the receiver reads the texts in a different way as intended because the reciever doesn't share the same knowledge or understanding of the codes used by the sender

6. Barriers to communicwtion- mechanical- noice. Psychological- internal pressures on sender/reciever. Semantic- lack of understanding. Organisational structural dysfunctions in groups

7. Entropy=unpredictability in a message

8. Denotations is the literal meaning

9. Connotation is a secondary meaning

10. Icon- something that looks like their signified or sounds or smells like it.

    • Indexes- signs that communcate their signified by association.. I.e a boy wearing a football kit is indexical of the Boy liking football
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