Chocolate Bar Confectionary

Chocolate Bar Confectionary

1. Target Market

   • Children
     • Young
       • Cartoon Character
         • e.g. Milky Bar Kid
         • Draw the kids in
     • Male and Female
     • Appealing colors
       • Bright
       • Primary colors
     • Cheap
       • Pocket money
       • Treat
       • After school snack
   • Adults
     • Energy bar
       • Sport
     • Male and Female
     • Breakfast bar
       • Cereal bar
         • Nuts and fruit
     • A bar for on the move
       • Long journeys

2. Ingrediants

   • Milk
     • Full cream
   • Sugar
     • Lactose
   • Cocoa butter
   • Wheat glucose syrup
   • Fillers
     • Jelly Beans
     • Nuts
       • Hazelnuts
       • Penuts
     • Fruit e.g. raisins
     • Toffee
     • Caramel
     • Coconut
   • Type of chocolate
     • Milk
     • Dark
     • White
     • Gianduja
     • Bitter-sweet
     • Semi-sweet
     • Sweetened

3. Printing Methods

   • Off-set lithography
     • Leaves a clean and precise finish
     • Mass Production
   • Screen Printing
     • Gloss
       • Shiny Finish
     • Glitter/Shimmer
       • Sparkle effect
     • Simple Process

4. Materials

   • Wrapper
     • Cornstarch
       • Light but durable
         • Protect
       • Safe and non-toxic
         • Reduce
       • 100% composable
         • Recycle
     • Foil
       • Shiny reflective surface
         • Reflects heat
           • Bar won't melt
       • Keeps bar fresh
     • Plastic
   • Point of Sale
     • Corrugated Card
       • Cheap
       • Lightweight
       • Strong
     • White Lined Chip Board
       • 90% recycled pulp
         • Eco-friendly

5. Processes

   • Laser Cutting
     • One off prototype
     • School access
     • Bad for mass production
   • Die-net cutting
     • Cuts out nets
     • Quick and cheap
     • Batch-mass production compatible
   • Printing Effects
     • Varnishing
       • Gloss finish
     • Photocromic
       • Changes colour when exposed to light
     • Phosphorescent
       • Glows in the dark

6. Existing Products

   • Mars
     • Galaxy
     • Mars bar
     • Bounty
   • Cadbury
     • Dairy Milk
     • Chomp
     • Crunchie
   • Nestle
     • Aero
     • Lion Bar
     • Milky Bar