CULTURE

CULTURE

1. BE CONCIOUS OF YOUR CULTURE UNDERSTAND WHY PEOPLE IS SO DIFFERENT ARROUND THE WORLD

   • BEHAVIOR YOU THINK IS NORMAL, MAYBE IT IS NOT FOR OTHER POEOPLE ARROUND THE WORLD
     • UNDERSTANDING THE IMPRINTS IN EVERY CULTURE, ALLOWS THE CREATION OF DIFFERENT MARKETING STRATEGIES
       • SUITABLE FOR EACH COUNTRY
       • MAKE BUSINESS IN NEW WAYS
       • CREATING NEW IMPRINTS ON EVERY COUNTRY
     • EXAMPLE OF DIFFERENT CULTURE IS UBUNTU SOUTH AFRICA
       • A person with Ubuntu is open and available to others, affirming of others, does not feel threatened that others are able and good, for he or she has a proper self-assurance that comes from knowing that he or she belongs in a greater whole and is diminished when others are humiliated or diminished, when others are tortured or oppressed.
         • NELSON MANDELA GIVES AN EXAMPLE: A traveler through a country would stop at a village and he didn't have to ask for food or for water. Once he stops, the people give him food, entertain him. That is one aspect of Ubuntu but it will have various aspects.
   • CULTURAL CODES
     • ARE NOT UNIVERSAL
     • THEY ARE IMPRINT IN EARLY CHILDHOOD
     • THEY MAKE PART OF THE, REPTILIAN CORTEX AND LIMBIC PARTS OF THE BRAIN

2. HOWEVER, WE CAN ONLY PERCEIVE ABOUT 10%

   • IN ORDER TO UNDERSTAND IT, CULTURES WERE RELATED AS ICEBERGS
     • CULTURAL ICEBERG THEORY
   • CULTURES ARE DEFINED MORE BY WHAT IS NOT OBSERVABLE

3. CULTURAL DIMENSIONS

   • CULTURES HAVE DEPENDANCY ON CONEXT
     • HIGH CONTEXT DEPENDENT
       • THERE MUST BE A CERTAIN CONTEXT INVOLVED IN ORDER TO DELIVER THE MESSAGE THEY WANT, HUGE INFLUENCE IN BODY LANGAUAGE, ENTONATION, HAVING ALWAYS A "SAVE FACE"
         • EX. CHINA, COLOMBIA, BRAZIL
     • LOW CONTEXT DEPENDENT
       • VERY DIRECT PEOPLE, NO MATTER WHERE THEY ARE, THEIR MESSAGE WILL BE DIRECT, NO FACE VALUE, ALWAYS EXPLICIT. GO STRAIGHT TO THE POINT
         • EX. BRITAIN, GERMANY, RUSSIA, NORWAY
   • CULTURES ACCORDING TO TIME
     • MONOCHRONIC
       • FOLLOW SCHEDULES, VERY STRICT WITH TIME, NO MULTITASKING, FOCUS ON ONLY ONE THINK AT A TIME,
         • EX. JAPAN, GERMANY
     • POLCHRONIC
       • DO THINGS WHEN IT COMES, MULTITASKING, INTERRUPUTIONS TO SCHEDULES ARE WELCOME AND EASILY ADAPTION TO THEM, WORK, WE BASE ON RELATIONSHIPS, RELY ON PEOPLE ARROUND
         • EX. MEXICO, BRAZIL
   • CULTURES ACCORDING TO GROUPS
     • INDIVIDUALISM
       • SEARCH INDIVIDUAL OBJECTIVES, SELF-RELIANCE, NOT WILLING FOR SUPPORT, VERY INDEPENDENT
         • EX. POLAND, KOREA
     • COLECTIVISM
       • RELY ON PEOPLE, MAINLY GOAL IS TO FIT WITHIN A GROUP, WHEN A PROBLEM COMES SUPPORT IS IMPORTANT, INTERDEPENDENT.
         • EX. LATIN AMERICAN COUNTRIES
   • CULTURAL DIMENSIONS THEORY HOFSTEDE (1980)
     • INDIVIDUALISM VS. COLLECTIVISM
     • MASCULINITY VS FEMINITY
     • UNCERTAINITY AVOIDANCE
     • LONG TERM ORIENTATION VS. LONG TERM ORIENTATION
     • INDULGENCE VS RESTRAINT
     • POWER DISTANCE

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