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Advantages for online shops

No cost to run a physical business

No insurance or store bills

Cheaper to employ staff for the site rather than in a shop

Increases range of people the shop is available for

People often buy things online that they wouldn't in person

Suggestions for items for you

Prices on a website will generally be much lower than in the shop

Quicker to look at multiple shops to find the cheapest option

Disadvantages for online shops

Price for professional website design is quite high

There is a cost to keep the site up annually

A license is needed to keep the website

The expertise of the staff needed to run the site will be more expensive than staff in a physical store

If the website goes down, no sales can be made; a long time down will result in a large profit loss; could reduce business reputation

Online fraud is a possibility when shopping online; good anti-virus software and strong firewalls

There is limited social interaction online, making it harder to purchase a specific product periodically