Marketing strategy based on information search

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Habitual

Limited

Extended

Brand in Evoked Set

Brand not in evoked set

Maintain

Attention to product quality

Distribution

Ads strategy

Product development

POP

Capture

Constant supply & quality

Disrupt

Attention-attractive

Free samples

Packaging

POP

Comparative ads

Intercept

Attractive ads

Price info

Free sample

product impovement

curiosity

Acceptance

Long term ads (not sell brand)

Customer seeking brand

Extensive

Sale personal

Webpage (well)

POP

Pamphlets

New Page