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2016 marketing plan

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2016 marketing plan
nick0764
Mind Map by nick0764, updated more than 1 year ago
nick0764
Created by nick0764 over 8 years ago
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Resource summary

2016 marketing plan
  1. AR / PR
    1. Press Releases
      1. Contributed Articles
        1. Awards
          1. Profiles
            1. Reports
              1. Reviews
              2. Search
                1. SEO
                  1. On-page optimizations
                    1. Web content production
                      1. Blogging & linkbait
                        1. Increase frequency of web updates
                        2. SEM
                          1. Keyword search
                        3. E-Mail
                          1. Monthly newsletter
                            1. Segmented nurture campaigns
                              1. Blasts to inactive population
                              2. Social Media
                                1. Twitter
                                  1. LinkedIn
                                    1. YouTube
                                      1. Slideshare
                                      2. Events
                                        1. Industry
                                          1. VMworld
                                            1. Las Vegas
                                            2. OpenStack Summit
                                              1. Austin
                                                1. Barcelona
                                                2. Gartner DC Summit
                                                3. Channel
                                                  1. Lunch & learn
                                                    1. Happy hour
                                                      1. Special interest
                                                      2. Community
                                                        1. OpenStack Meetups
                                                          1. Go Meetups
                                                        2. Content
                                                          1. Whitepapers
                                                            1. Video
                                                              1. Interactive demos
                                                                1. Solution briefs
                                                                  1. Case studies
                                                                    1. Reference Architectures
                                                                      1. TCO calculator
                                                                        1. ROI frameworks
                                                                          1. Webinars

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