2016 marketing plan

nick0764
Mind Map by nick0764, updated more than 1 year ago
nick0764
Created by nick0764 about 5 years ago
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2016 marketing plan

Resource summary

2016 marketing plan
1 AR / PR
1.1 Press Releases
1.2 Contributed Articles
1.3 Awards
1.4 Profiles
1.5 Reports
1.6 Reviews
2 Search
2.1 SEO
2.1.1 On-page optimizations
2.1.2 Web content production
2.1.3 Blogging & linkbait
2.1.4 Increase frequency of web updates
2.2 SEM
2.2.1 Keyword search
3 E-Mail
3.1 Monthly newsletter
3.2 Segmented nurture campaigns
3.3 Blasts to inactive population
4 Social Media
4.1 Twitter
4.2 LinkedIn
4.3 YouTube
4.4 Slideshare
5 Events
5.1 Industry
5.1.1 VMworld
5.1.1.1 Las Vegas
5.1.2 OpenStack Summit
5.1.2.1 Austin
5.1.2.2 Barcelona
5.1.3 Gartner DC Summit
5.2 Channel
5.2.1 Lunch & learn
5.2.2 Happy hour
5.2.3 Special interest
5.3 Community
5.3.1 OpenStack Meetups
5.3.2 Go Meetups
6 Content
6.1 Whitepapers
6.2 Video
6.3 Interactive demos
6.4 Solution briefs
6.5 Case studies
6.6 Reference Architectures
6.7 TCO calculator
6.8 ROI frameworks
6.9 Webinars
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