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NECCESITY

DESSIRE

DEMANDS

TARGET MARKET

GLOBAL MARKET

MARKET SEGMENTATION

POSITIONING

ABSOLUTE SUPPLY OF PRODUCTS BOTH IN SELF-SERVICE STORES AND SUPERMARKETS

FEED YOUR ADDICTION TO THIS DRINK

NEW FLAVORS AND BLENDS, ARE ADAPTABLE TO DIFFERENT CONSUMER NEEDS.

ADAPT TO CONSUMER TRENDS

- DURING THE CRISIS DUE TO THE COVID-19 PANDEMIC, THE OPENING OF RESTAURANTS AND CAFETERIAS WERE RESTRICTED, THEREFORE, IT EDIED ​​CONSUMERS TO PREPARE THEIR COFFEE DRINK AT HOME, ALSO POSITIONED IT IN THE RANKING OF NESCAFE SALES AT 22.5%.

EVERY TIME MORE YOUNG PEOPLE CONSUME IT AND KNOW ITS CHARACTERISTICS THANKS TO THE FLOW OF INFORMATION COMING FROM OLD CONSUMERS THAT HAS BECOME A TRADITION

THE NESCAFE BRAND IS THE 3RD TO BE A GLOBAL COMPANY AND HAS KNOWLEDGE OF GLOBAL GUIDELINES.

“IF THEY ARE ONLY PRODUCTION, IT IS LESS EXPENSIVE TO PRODUCE CONTENT AND MAKE TRANSLATIONS. IT IS MUCH MORE EXPENSIVE TO CREATE ORIGINAL CONTENT IN 50 COUNTRIES "

ADVERTISING TARGETED FOR YOUNG PEOPLE, STUDENTS AND WORKERS (YOUNG PEOPLE FROM 23 YEARS OLD), PEOPLE WITH WORK OCCUPATION (FROM THE AGE OF 25) TO PEOPLE UNDER 45 YEARS OLD.

Divided according to the coffee that each consumer prefers, taking into account their tastes

NESCAFÉ HAS A 41.1 PERCENT PARTICIPATION IN SUCH SEGMENT

EACH YEAR MORE THAN 15 BILLION FEES OF THE BRAND ARE CONSUMED IN MEXICO.