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Why many BIG company give free things:

Makes the product more appealing and of better quality by including more facilities and functions

Providing software 'bundled' in when you buy a computer. So when you buy a PC or laptop it often comes with the software application installed

Provided technical support, help services and training materials

Used copyright to protect their product to stop similar 'free' products being offered as a 'software service'

Offered their own versions of software as a service