Test
Marketing - Business Studies
Preguntas del test (10)
1What is cost-plus pricing?
- AEstimating how many of the product will be produced, then calculating the total cost or producing this output and finally adding a percentage mark-up for profit.
- BUsed when trying to enter a new market.
- CWhen the product is usually a new invention, or a new development of an old product, and therefore it can be sold on the market at a high price and people will pay this high price because of the novelty factor.
2Market share is the ratio of money a company has compared to its competitors in a market.
- AVerdadero
- BFalso
3Which of these are different types of promotion?
- AGifts
- BTelevision
- CCompetitons
- DBillboards
- EPrice reductions
4At what point does market saturation occur?
- AAt the point the curve starts to rise.
- BAt the point where the curve is leveled out.
- CAt the point where the curve starts to decline.
- DIt doesn't.
5"SWOT" stands for Strengths, Weakness, Output, Threats.
- AVerdadero
- BFalso
6Which of these are products?
- AClothes
- BFood
- CPublic park
- DCompany insurance
7What is marketing?
- AAdvertising, promotion, and selling.
- BIdentifying consumer wants, anticipates their future wants and then goes about satisfying them profitably.
- CTo find the total cost of production and then calculate the cost per unit to make that cost per unit plus a percentage the price of the unit.
8A steep demand curve of a product means that the product has an inelastic demand curve.
- AVerdadero
- BFalso
9A market that is a small, usually specialised, segment of a much larger market is called a...
- AMass market.
- BNiche market.
- CMoney market.
10What are the four "P"s of the marketing mix?
- APrice
- BPackaging
- CPromotion
- DPlace
- EProduct
- FProduction
Información
- Descripción
- A 10-question quiz on marketing.
- Autor
- Usuario eliminado
- Idioma
- English
- Visitas
- 42
- Historial
- Creado el 5 feb 2017 · actualizado el 5 feb 2017
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