Cookies& transactional data

Página 1

Cookies

They are small text files that are stored on your device to make using sites more convenient. Store log in details, time of visit, location, browsing history, purchase history, method of payment.

Eu cookie laws says websites must tell customers what info is being collected+ how it will be used

Session cookies- just for that browsing session. Not downloaded. Deleted when closed

Persistent cookies- download from the sitr you are on.

Third party cookies- download from the site you are on BUT the info is passed to another site e.g. an advertiser

What are cookies used for:

-to create personalized adverts---Positive or negative

-to send personalized emails---Positive or negative

-to identify buying trends- positive for business

Transactional data

Customers can use this to track delivery, see order history