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Marketing Chapter 12

shawna_58 12 preguntas

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Preguntas del test (12)

  1. 1the tendency of service to be a performed that cannot be held or touched
    1. Aintangibility
    2. Binconsistency
    3. CInseparability
    4. Dinventory
  2. 2is a characteristic of service because they depend on people to deliver them
    1. AInconsistency
    2. BIntangibility
    3. CInventory
    4. DInseparability
  3. 3is the difficulty of separating the deliver of the service from the service its self, requires the client to be present for the production or consumption
    1. AInseparability
    2. Binventory
    3. Cintangibility
    4. DInconsistency
  4. 4is the need to have service production capability when this is a service demand
    1. Ainventory
    2. Bintangibility
    3. Cinseparability
    4. Dinconsistency
  5. 5must design a product concept whether a good or service with features and benefits desired by customers
    1. Aproduct (service)
    2. Bpromotion
    3. Cprice
    4. Dplace
  6. 6the intangible nature of services, offer perceived by customer as a possible indicator of the quality of the service
    1. Aprice
    2. Bproduct
    3. Cproductivity
    4. Dphysical evidence
  7. 7major factor in developing a service marketing strategy because of the inseparability of services from the producer
    1. APlace (Distribution)
    2. Bprice
    3. Cpeople
    4. Dphysical evidence
  8. 8advertising for many services is to show customers the benefits of purchasing the product or service
    1. Apromotion
    2. Bpeople
    3. Cplace
    4. Dphysical evidence
  9. 9many services depend on this for the creation and delivery of the customer service experience, the interaction between customer and employee strongly influence the customers perception of the service experience
    1. Apeople
    2. Bproduct
    3. Cproductivity
    4. Dplace
  10. 10the appearance of the environment in which the service is delivered and where that firm and customer interact can influence the customers perception of the service
    1. Aphysical evidence
    2. Bproduct
    3. Cprocess
    4. Dproductivity

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Test sobre Marketing Chapter 12 , creado por shawna_58 el 16/02/2015.
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