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resit knowledge
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Preguntas del test (31)
1Which of the following statements is true?
- AAberrant reading means a compromise between the dominant and oppositional readings.
- BNoise is an inherent part of every communication process and relates to every possible form of interference in message transmission.
- CVisual elements are stored only in the left side of the brain.
2Which of the following statements is true?
- AInternal noise is located outside the communication process and involves contextual factors that hinder the transition and decoding of the message.
- BSemantic noise relates more closely to cognitive factors, which result in the communicator and the receiver using different codes.
- CDuring the process of encoding and decoding, distortion occurs. If certain aspects are considered more significant, we call this reduction of reality.
3Which statement is correct about the secondary connotation of this image?
- AThe secondary connotation is about a university.
- BThe secondary connotation is about university of amsterdam.
- CThe secondary connotation may differ for each person.
4Question is about the painting above. What type of sign can you see in this painting?
- AIconic sign
- BIndexical sign
- CSymbolic sign
5Question is about the image above. What type of sign can you see in this image?
- AIndexical sign
- BIconic sign
- CSymbolic sign
6What is the right sequence of steps in a purchase decision in the hierarchy of effects model:
- APreference; Awareness; knowledge
- BPreference; knowledge; Awareness
- CAwareness; knowledge; Preference
7 Which of the following statement about the means-end chain approach is correct?
- AIt constantly changes all consumer's attitude
- BIt leads the consumer to the desired end-state
- CIt uses slice of life framework
8And in a means-end chain, end-states include:
- Aadvertisers’ behaviour
- Bbrands’ construction
- Cconsumers’ attitude
9What is the correct sequence in a message strategy?
- AConative; Cognitive; Affective
- BCognitive; Affective; Conative
- CConative; Affective; Cognitive
10Social media marketing is:
- AA social structure of individuals and/or organisations that are tied together in some manner.
- BAny digital tool or venue that allows individuals to socialize on the web.
- CThe utilization of social media and/or social networks to market a product, company, or brand. (275)
11Which factor about using decorative models in an advertisement is correct?
- AThe presence of decorative models improves ad recognition, but not brand recognition. (186)
- BThere’s no difference in producing a high level of attention between using attractive models or using less attractive models.
- CWhether the product is sexually relevant or not, does not influence the purchase intentions that the presence of a decorative model produces.
12Which statement about social listening is correct?
- ASocial listening is only effective when a brand has a clear social purpose.
- BSocial listening can detect negative comments, but it is better not react to them.
- CBy using social listening, a brand can identify brand advocates.
13The creation and execution of an instantaneous marketing message in response to, and in conjunction with an occurrence during a live event, is:
- AContent seeding.
- BConsumer-generated review.
- CReal-time marketing.
14In the 75-15-10 rule used during execution of an advertising campaign, the 15 percent represents:
- AThe budget allocated to buying media time (e.g. TV) or space (e.g. newspaper).
- BThe budget allocated to production.
- CThe budget allocated to the creative work (by internal/external agency). (153)
15The threshold effect in advertising means that:
- AIt means the brand image will wear out in time.
- BIncremental increases in expenditures in advertising will result in smaller increases in sales.
- CAt a certain point, the advertisement program starts to have a significant impact on consumer responses.
16The corporate identity mix consists of elements such as communication, behaviour, personality and symbolism. Which of the listed elements below is the most defining part of the organisation’s identity?
- ABehaviour.
- BCommunication.
- CPersonality.
17Suppose you work at the supermarket chain Albert Heijn. You receive an email from the store manager about a new video to further improve customer friendliness, with the task to watch it the very same day. We call this:
- ATop-down communication.
- BBottom-up communication.
- CInteraction vision.
18What is the general definition of ‘stakeholder’ in corporate communication?
- AA segmented target group that an organisation wants to reach with a campaign.
- BAny group or individual who can affect or is affected by the achievement of the organisation’s objectives.
- CAn investor that helps a company reach its goals.
19This is the logo of an organisation. What
could be the denotation of this logo?
- APanda
- BWorld Wildlife Fund
- CThe denotation may be different for each person
20This is the logo of an organisation. What
could be the primary connotation of this
logo?- APanda
- BWorld Wildlife Fund
- CThe connotation may be different for each person
21The logo of the previous question also
contains various signs. Which combination of
these signs is the correct combination?- ASymptom and symbolic sign
- BIconic and symbolic
- CSignal and indexical sign
22An important activity of the receiver is decoding the message.
What do we mean with decoding?- AInterpreting the message
- BActively formulating a message
- CReacting to the receiver
23Which of the descriptions below is not one of the basic elements
of the classic definition of ‘communication’?- AThe role of NGOs
- BTransport of communication data
- CThe effectivity of the transport of communication data
24What kind of sign is the triangle in the picture below?
- AIndexical sign
- BIconic sign
- CSymbolic sign
25Which statement about audience participation is correct?
- AThere is a greater level of audience participation in the gatewatching
model - BThere is a greater level of audience participation in the gatekeeping
model - CIn both models there is an increasing level of audience participation
- AThere is a greater level of audience participation in the gatewatching
26Below you see a picture of smoke. This is a clear example of:
- AIconic sign
- BSymbolic sign
- CIndexical sign
27What kind of sign do you see in the image below?
- AIndexical sign
- BIconic sign
- CSymbolic sign
28What kind of sign do you see in the image below?
- AIndexical sign
- BIconic sign
- CSymbolic sign
29What kind of sign do you see in the image below?
- AIndexical sign
- BIconic sign
- CSymbolic sign
30And in this one?
- AIndexical sign
- BIconic sign
- CSymbolic sign
31Like the communicator, the receiver will also make a selection at
different levels. What is considered the first phase?- ASelective perception
- BSelective exposure
- CSelective acceptance
Información
- Descripción
- Test sobre resit knowledge, creado por sugar fashion baby el 08/11/2020.
- Autor
- sugar fashion baby
- Idioma
- English
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