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Corp Comm
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Preguntas del test (59)
1What is, according to Cornelissen, an important characteristics of an issue?
- AIt is an unsettled matter, ready for decision
- BIt is an unsettled matter which cannot be solved
- CIt is an unsettled matter, ready to turn into legislation
2Which answer gives us a description of the concept of corporate social responsibility?
- AThe activities in which they demonstrate their accountability to the whole of society.
- BThe activities of an organisation to improve their market value.
- CThe activities of an organisation which affect the health and wellbeing of others.
3Which types of crisis situations, according to crisis expert Timothy Coombs, originate from outside the organisation?
- AAccidents and transgression
- BFaux Pas and terrorism
- CTransgressions and terrorism
4What do we call the rhetorical approach of corporate social responsibility?
- APriming
- BLicence to operate
- CSpin
5What is the most important question, according to the theory of Van Riel, when you prepare for an external alignment programme?
- AIs the government supportive when the firm is under attack?
- BIs there a gap in expectations regarding the issue between opponents and the organisation?
- CIs there a gap between the identity and the image of the organisation?
6The basic principles of the creation and development of public opinion can be found in the socalled 'spiral of silence' theory of Noelle Neuman. What is an important characteristic of this theory?
- AIndividuals greatly fear isolation caused by expressing a point of view that is not aligned with the dominant opinion.
- BMinority views are avoided by policy makers and therefore individuals never choose to be part of the silent majority.
- COpponents who are excluded from public debate over a period of time will downsize their opinions and stay silent forever.
7Which strategy fits best, according to Cornelissen, when trying to manage the expectations of your stakeholders?
- ABridging strategy
- BThought leadership strategy
- CAdvocacy strategy
8The Elaboration Likelihood Model (ELM) describes how people process information. Which route emphasises a logical and careful consideration of the information?
- ABoth, peripheral and central route
- BCentral route
- CPeripheral route
9An essential truth of 21st century public relations is that it is not only what you say that's important, it's also telling your story ___.
- ABy using media the audience prefers
- BWith campaign posters
- CWith brilliant new releases
10Which communication strategy seems to be most effective if you aim to develop support and prevent resistance from your employees?
- ATell & Sell
- BUnderscore & Explore
- CSpray & Pray
11A good plan is ____.
- AIssue-driven, a mutual responsibility and expensive.
- BValue-driven, a win-win proposition and realistic
- CTargeted at making audiences happy, linked to dynamic tactics and inexpensive
12Which reputation mechanisms are, according to Van Riel, the basis of a strong brand or reputation?
- ADrivers for an expressive communication are about 'Tell it'
- BDrivers for an excellent organisation are about 'Be Good'
- CBoth of the other answers given here are mechanisms of a strong brand or reputation.
13Which element of the communication model of David Berlo can take physical and intangible forms, both of which can inhibit communication occurring?
- ASource
- BMessage
- CNoise
14What is an example of conducting a strategy of buffering?
- ALobbying the government
- BAccommodating a solution
- CStonewalling the issue
15The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organisation and the publics important to its success is known as.
- ARelationship management
- BReputation management
- CMarketing
16What is the difference between bridging and buffering?
- AIn buffering stakeholders are involved in business operations, but not in bridging.
- BBridging involves stakeholders in operational management, but not buffering.
- CIn bridging stakeholders are involved in business operations, but in buffering shareholders are involved in business operations.
17Volkswagen publicly repented in a nationwide advertisement about the 'software affair'. This is an example of ___?
- AAssociation strategy
- BAcceptance strategy
- CDistance strategy
18Which of Van Riel's drivers for expressive communication is missing from this list : authenticity, visibility, consistency, distinctiveness and ____?
- ATransparency
- BPower
- CRecommendation
19Which of the following describes the Contingency Theory of Accommodation?
- AThe practice of public relations exists somewhere between accommodation and advocacy.
- BAccommodation is the ideal role of the practitioner.
- CPublic relations practices should reflect the prevailing public opinion.
20The CSR model of John Elkington is about triple bottom line, which adds social and environmental perspectives to more economic ones. What are the economical perspectives in this theory?
- AShareholders, customers, competitors and the board
- BShareholders, employees, customers and suppliers
- CCompetitors, governments, local and civil society
21The public opinion process starts with ____.
- AAn already present mass sentiment
- BAn issue
- CA public and private debate
22What is the purpose of a dialogue strategy?
- ATo confirm your point of view
- BTo exchange each other's points of view
- CTo convince the audience of your point of view.
23This theory of mass communication is based on the belief that mass media is so powerful that people can be influenced to do almost anything by a well-crafted message. Which theory is this?
- AHypodermic Needle
- BUses and Gratifications Theory
- CAgenda Setting Hypothesis
24Which of the issue response strategies requests a limited amount of communication?
- AAdvocacy
- BBridging strategy
- CBuffering strategy
25Ar which phase of the Life Cycle is an issue ready for legislation?
- ADebate
- BEnforcement
- CCodification
26In the wake of financial scandals in recent years, business and public relations leaders of those corporations should ______?
- AAvoid financial relations with other companies
- BDistance the organisation from any kind of allegation
- CDefine a set of values
27What are, according to the RepTrak model of Van Riel, examples of drivers for expressive communication?
- AVisibility, consistency and Authencity
- BCitizenship, Recommendation, Investments
- CInnovation, Leadership and Performance
28Which theory of mass communication says people are influenced by opinion leaders who may change from issue to issue?
- ATwo-step Flow Theory
- BUses and Gratifications Theory
- CAgenda Setting Hypothesis
29Why do change stories help to change an organisation?
- AEmployee understand what a change entails
- BChange stories do not help to change an organisation
- CEmployees themselves become more communicative
30Practitioners who act for the good of a relationship rather than just one side of a relationship are fulfilling a ____.
- Amanager's role
- Bboundary spanning role
- Cconsultant's role
31As a student you submit a proposal for a different curriculum for ICM. Although you do not have any power the board thinks your proposal is legitimate and urgent. Which stakeholder type from the Stakeholder Salience model fits this case best?
- AA dependent stakeholder
- BA demanding stakeholder
- CA dangerous stakeholder
32The process of selecting words, images, and other forms of communication that will form a message is known as _______.
- AEncoding
- BChanneling
- Cdecoding
33Why do change stories help to change an organisation?
- AEmployees understand what a change entails.
- BChange stories do not help to change an organisation.
- CEmployees themselves become more communicative.
34Practitioners who act for the good of a relationship, rather than just one side of a relationship are fulfilling a ________.
- Amanager's role
- Bboundary spanning role
- Cconsultant's role
35On which impact level do you need to communicate if you want to influence someone's willingness to recommend the organisation.
- AOn a affective level
- BOn a cognitive level
- COn a behavioural level
36Which two factors affect your choice for a change communication strategy?
- AThe need for efficiency and consensus building
- BThe need for reliability and engagement
- CThe need for information and persuasion
37Based on your stakeholder analysis you decide on a strategy. Which strategy fits 'co-creation'?
- ADialogue strategy
- BPersuasion strategy
- CInformation strategy
38Which of these examples is an issue?
- AThe government wants to tackle obesity.
- BThe government will facilitate home care.
- CThe government is tough on cybercrime.
39The position-importance is a useful device to analyse stakeholder and public opinion on a particular issue. What are the characteristics of antagonistic stakeholders?
- AStakeholders who are likely to be hostile to the organisation's course of action.
- BStakeholders who are relatively unimportant to the organisation.
- CStakeholders who are likely to support the organisation's course of action.
40Positioning a corporate brand in the minds of stakeholders, is an example of :________.
- ACreating awareness on a cognitive level
- BBoth, this is on s cognitive and affective level
- CChanging attitudes on an affective level
41You need to gather data in order to identify which values an organisation is known and respected for. What are all examples of output proxy data?
- AContent analysis, likes on Facebook and a Net Promotor Score(NSP)
- BInsights from interviews, panel studies and ranking in the Fortunes500
- CNews clipping, followers on Instagram and Advertising Value Equivalent (AVE)
42Cornelissen identifies distinct different categories of stakeholders. To which category does the media belong?
- AMedia are community stakeholders.
- BMedia are contractual stakeholders.
- CMedia are community stakeholders...
43Which strategy of the Power-Interest Matrix will you choose in a situation of very little power and interest of your stakeholders?
- AKeep satisfied
- BManage closely
- CMonitor
44Public relations differs from marketing because ______.
- APublic relations efforts focus on a broad range of publics
- BMarketing is only concerned about a company's bottom line
- CMarketing efforts focus primarily on consumers
45The first question an organisation should ask itself when developing a value statement is:_____.
- AHow can we win the respect of others?
- BHow much money do we want to make?
- CWhy are we in business?
46Which theory of mass communication says that the mass media do not tell people what o think, but rather what to think about?
- ASilence Spiral Theory
- BThe Agenda Setting Hypothesis
- CMulti-Step Theory
47Which corporate social responsibility strategy is involved, when an organisation decides to focus on roots causes and tries to invent new business models and revolutionary products or services.
- APromotional or tactical strategy
- BTransformational strategy
- CCharitable strategy
48President Trump is accused of sexual harassment. Which crisis strategy does he apply when he says:'I have never seen this young lady in my whole life?'
- ANon-existance strategy
- BSuffering strategy
- CDistance strategy
49Which variables define the crisis communication strategy, according to Cornelissen?
- ATo what extent there will be reputational damage to the organisation.
- BTo what extent the organisation is responsible for the cause of the crisis situation.
- CTo what extent there will be damage to the environment of the organisation.
50The process of identifying potential threats is known as________.
- AContingency planning
- BRisk assessment
- CIssue coordination
51You are very angry at the local supermarket about a misleading poster in the store. Although you could not find any support for this matter, you decide to demonstrate with a banner in front of the shop. Which of the variables from the stakeholder-salience model define your stakeholder type?
- AUrgency and legitimacy
- BNone, you are a not a relevant stakeholder
- CUrgency and power
52Which statement about the concept of trust is correct, according to the article by Nootenboom?
- ATrust is a defined domain of actions : person X trusts person Y with the car, not with the dog.
- BTrust is an undefined domain: person X intuitively trusts person Y.
- CTrust is accumulative: person X trusts person Y only after years of trustworthiness.
53The 'Power-Interest-Matrix' is a useful instrument for classifying stakeholders.Which quadrants does this model consist of?
- ADominant, Dangerous, Dependant, Definitive stakeholders.
- BKeep attention, keep close, maximum effort, minimal effort.
- CMinimal effort, keep informed, keep satisfied, key players.
54When public relations practitioners seek to maintain or improve relations with local environmental interest groups, they are engaged in ________?
- ACommunity relations
- BMedia relations
- CEmployee relations
55Something that requires a considerable investment of time and organisational resources while bringing unwanted public attention is ____.
- AA problem
- BAn incident
- CA crisis
56A financial consultant did not honestly advise on the provision of usury mortgages. According to the theory of Timothy Coombs, this is an example ____?
- AFaux pas
- BTransgressions
- CAccidents
57A person who represents the interests of someone else in an attempt to influence the actions of the government is called ______.
- AA special interest
- BA political operative
- CA lobbyist
58What are, according to the RepTrak model of Van Riel, examples of drivers for an excellent organisation?
- AWorkplace, Performance and Authenticity
- BInnovation, Leadership and Performance
- CGovernance, Citizenship and Transparency
59Public relations _______.
- AIs a form of propaganda
- BInvolves two-way communication
- CIs also known as 'free advertising'
Información
- Descripción
- Test sobre Corp Comm , creado por sugar fashion baby el 30/03/2021.
- Autor
- sugar fashion baby
- Idioma
- English
- Visitas
- 1
- Historial
- Creado el 30 mar 2021 · actualizado el 22 abr 2021
- Valoración
- Aún sin valoraciones Valora este test