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Test

Chapter 2

Katja Patitz 16 preguntas Actualizado el 16 oct 2018

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Preguntas del test (16)

  1. 1The term used to describe the standards against which most people in a culture judge what is right or what is wrong is which of the​ following?
    1. AEthics
    2. BJustice
    3. CFairness
    4. DHonesty
    5. EIntegrity
  2. 2A global survey by Nielsen reported that consumers prefer to purchase from companies when the company​ ________.
    1. Ahires workers with disabilities
    2. Bhas most of its products made in China
    3. Cis profitable
    4. Dpays higher wages than the average employer
    5. Ebehaves ethically
  3. 3Some people charge that​ marketers, by linking products to desirable social​ attributes, foster​ a(n) ________ where what we own defines our value as a person.
    1. Aconsumption community
    2. Bconsumerspace
    3. C​producer-controlled market
    4. Dmaterialistic society
    5. Eartificial need
  4. 4Which of the following is the term for​ "greasing the​ wheels" or giving gifts for getting business from suppliers or​ customers?
    1. AFertilizing
    2. BBusiness development
    3. CTransactions
    4. DMarket manipulation
    5. EBribery
  5. 5The text cites​ ___________________as a major contributor to a​ company's competitive advantage.
    1. Aconvenience
    2. B​low-cost leadership
    3. Cadvertising
    4. Da Web site
    5. Ea high level of customer satisfaction
  6. 6According to one​ study, when a complaint is​ received, the most important step for a company to take is​ ________.
    1. Ato ignore the complaint
    2. Bto respond
    3. Cto punish whoever is responsible
    4. Dlegal action
    5. Eto contact the Better Business Bureau
  7. 7​________ is a term referring to Web sites with unflattering domain names specifically created for use by irritated customers.
    1. AGripe sites
    2. BComplaint blogs
    3. CMarketplace sentiments
    4. DConsumer communities
    5. EInfluencers
  8. 8A company should encourage customers to voice their complaint because if the company can collect valuable insights about​ customers' experiences, the company will avoid escalating​ problems, and​ ________.
    1. Athe company gets the opportunity to respond and correct the situation
    2. Bthe company can work on new strategies
    3. Cthe company can learn who is responsible for the problem
    4. Dthe company avoids social media blogs
    5. Ethe customer has a chance to explain his or her experience
  9. 9Which of the following U.S. regulatory agencies is responsible for policing advertising claims made by edible product companies and pharmaceutical​ companies?
    1. AThe Federal Trade Commission​ (FTC)
    2. BThe Food and Drug Administration​ (FDA)
    3. CThe Consumer Product Safety Commission​ (CPSC)
    4. DThe Securities and Exchange Commission​ (SEC)
    5. EThe Better Business Bureau​ (BBB)
  10. 10​________ focuses on such topics as​ materialism, consumption of dangerous​ products, and compulsive consumption.
    1. ATransformative consumer research​ (TCR)
    2. BSocial marketing
    3. CConsumerism
    4. DCorporate social responsibility​ (CSR)
    5. ECause marketing

Información

Descripción
Economics Test sobre Chapter 2, creado por Katja Patitz el 10/10/2018.
Idioma
Deutsch
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Creado el 10 oct 2018 · actualizado el 16 oct 2018
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