Quiz
Chapter 1
Create a free account to finish this quiz
Save your progress and see your final score.
Already have an account? Sign in
Questions in this quiz (28)
1Most marketers recognize that consumer behavior is _______________.
- Ain a retail setting
- Bin services rather than goods transactions
- Ca result of effective advertising
- Dat the time of purchase
- Ean ongoing process
2Exchange theory focuses on ________.
- Athe consumer rather than the producer
- Bthe entire consumption process
- Cissues that influence the consumer before the purchase
- Dbusiness-to-business (B2B) exchange rather than business-to-consumer (B2C) exchange
- Ethe actual transaction in which something of value is exchanged
3Which of the following refers to a person who identifies a need or desire, makes a purchase, and then disposes of the product?
- AProducer
- BInfluencer
- CConsumer
- DTransactions
- EConsumption community
4Influences that affect consumer choices before, during, and after a purchase are stages in which of the following?
- ABuyer behavior
- BTransactions
- CThe consumption process
- DMarket segmentation
- EConsumption
5The marketing concept that says twenty percent of users account for eighty percent of sales is called ________.
- Athe 80/20 rule
- Bthe 20/80 rule
- Cthe rule of the minority
- Ddemographics
- Ecustomer loyalty ratio
6Collecting and analyzing consumer information is part of which of the following?
- AConsumer influencers
- BDatabase marketing
- CLifestyle branding
- DTransaction theory
- ERelationship marketing
7Birth rate, age distribution, and income are all part of ________.
- Atransaction theory
- Binfluencers
- Cdemographics
- Dpsychographics
- Econsumer communities
8Marketers who build a bond between the brand and the consumer are subscribing to which of the following types of marketing?
- AEthnic marketing
- BRelationship marketing
- CCause marketing
- DLifestyle marketing
- EDatabase marketing
9________ takes the view that people take on many different characters and will alter their buying decisions depending upon the particular character they're playing.
- APopular culture theory
- BSegmentation
- CRole theory
- DThe consumption process
- EConsumption choice theory
10From a consumer behavior perspective, people often buy products not for what they do, but for ________.
- Athe desire to buy something
- Bwhat the product means
- Cwhat they are advertised to do
- Dwhat they cost
- Ethe pleasing color
11The Pillsbury Doughboy and Kellogg's Tony the Tiger are examples of ________.
- Amovie characters
- Bproduct competitors
- Csports stars
- Dcelebrities
- Ebrand personalities in popular culture
12Which of the following is represented by self-concept attachment, nostalgic attachment, interdependence, and love?
- ARole theory
- BCultural environment
- CPop culture
- DBrand awareness
- EConsumer brand relationship
13When wearing a pair of shoes with the Nike "swoosh," a person is making ________.
- Aa choice based on research
- Ba generic brand choice
- Ca low-cost choice
- Duse of a style best suited to formal wear
- Ea lifestyle statement
14The deeper meanings of a product are usually created through which of the following?
- APackaging
- BAdvertising
- CPrice
- DBrand image
- EPublic Relations
15When the product is part of a user's daily routine, it is considered to have which of the following types of consumer relationships?
- ANostalgic attachment
- BSelf-concept attachment
- CInterdependence
- DLove
- EFriendly
16Which of the following is a specific manifestation of something that personal and cultural factors determine?
- ANeed
- BNotion
- CNecessity
- DWant
- EPracticality
17Which of the following is the United Nations' term for a metropolitan area with a total population greater than 10 million?
- AUrban sprawl
- BMegalopolis
- CMegacity
- DMetropolitan hub
- EMetropolis
18________ has become one of the most significant influences on consumer behavior.
- AUrbanization
- Bthe Cloud
- CThe digital revolution
- DMarket research
- EBig Data
19The ability of people to voice their opinions about products, brands, and companies on blogs, podcasts, and social networking sites is based on ________.
- Aa Web platform
- BGoogle search
- Cuser-generated content
- Ddedicated blog sites
- EYahoo.com
20Which of the following refers to the rebirth of the Internet as a social, interactive medium rather than a one-way transmission of information.
- ASocial networking
- BSearch platforms
- CThe digital revolution
- DWeb 2.0
- EE-commerce
21The field of expertise of the ________ will determine the perspective of the consumer behavior findings.
- Arespondent
- Borganization
- Cfunding source
- Dresearcher
- Esubjects
22Based on the Pyramid of Consumer Behavior, the fields closer to the top concentrate on ________.
- Amacro issues
- Bindividual consumer issues
- Cgeographic consumption trends
- Dcollective activities
- Econsumption patterns of a culture
23Because consumer behavior is studied from many different perspectives, it is considered ________.
- Arigorous
- Ban undisciplined field
- Ca young field of study
- Da narrow field of study
- Ean interdisciplinary field
24Based on the Pyramid of Consumer Behavior, the fields near the bottom concentrate on ________.
- Acollective consumption patterns
- Bindividual buying habits
- Cmini-consumption issues
- Dmicro-issues
- Eindividual consumers
25Which of the following is a term referring to a set of beliefs that guide our understanding of the world?
- AParadigm
- BValue system
- CDiagram
- DTemplate
- EPyramid
26Which of the following paradigms encourages consumers to value the function of objects, to celebrate technology, and to view the world as an ordered place?
- ANegativism
- BPastiche
- CShifting paradigm
- DInterpretivism
- EPositivism
27Which of the following perspectives stresses the importance of symbolic, subjective experience and that meanings are based on individual and shared cultural experiences?
- APositivism
- BShifting
- CInterpretivism
- DPastiche
- ENegativism
28From the Interpretivist view, the world in which we live is ________, or mixture of ideas and images.
- Avery rational with a clearly defined past, present, and future
- Ba complex network of technological advances
- Ca paradigm
- Da pastiche
- Ea global culture
Information
- Description
- Economics Quiz on Chapter 1, created by Katja Patitz on 09/10/2018.
- Author
- Katja Patitz
- Language
- Deutsch
- Views
- 0
- History
- Created on 9 Oct 2018 · updated on 16 Oct 2018
- Tags
- Rating
- No ratings yet Rate this quiz