Test
Bose
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Preguntas del test (10)
1What drove Dr. Amar Bose to create his first direct/reflecting speaker?
- AFrustration with a lack of affordable audio equipment available for the average person.
- BWanting to use better technology to create speakers that would be more immersive to listener through better quality of sound.
- CA revelation that selling flashy and cool-looking sound equipment was a sure way to make money in a market saturated by bland aesthetics, regardless of sound quality.
- DHe got tired of losing his voice from having to yell so his students at MIT could hear him from the back of the lecture halls.
2Bose is the official provider of audio equipment for the NFL, so they always have a large-scale client for their professional grade equipment. What type of value is this most exemplary of?
- AValue in Use
- BValue in Fitness
- CValue in Distribution
- DValue in Finance
- EValue in Exchange
3Bose has hired you as a consultant to improve their Value in Use. Based on where the company is at right now, what would you suggest that they do to improve?
- A"There's far too much effort being put into improving sound quality. Bose has been on top for years, you don't need any more improvement there! Shift your focus to manufacturing more efficiently and quickly so you can sell more products for less money."
- B"Customers couldn't be happier with your products and service! You might as well focus on better marketing and distribution, since your value in use is at its peak."
- C"You've always been at the forefront of innovation, so let's play on that strength. Bose is a household name, so you can pull all the funding out of marketing and put in into research & development to deliver the best and most advanced product possible."
- D"Most of your bad reviews come from a poor experiences with trying to replace broken or faulty products. Your products are good, but not perfect, so putting more into your customer relations and product replacement would be a good move."
4Bose's high prices can be a deterrent for a lot of customers, especially when buying online where there is no way to test the quality of the product. What's the best way for Bose to remedy this issue and boost their value in exchange?
- AExtend their 30-day trial period (available exclusively when buying directly from Bose) to their products sold through all of their many distributors, so all of their customers have a chance to exchange items that they're not happy with.
- BLower employee wages so they can afford to then lower the cost of their products while turning the same profit.
- CStart a price-match program so they can sell similar products for the same price as their competitors.
- DLower the quality of their products without telling anyone so they can sell them for a lower price.
5Bose has always had an attitude of continuous innovation, and that is what has led to much of their success. Their value in fitness is high now, but what changes have they had to make to get there?
- AAfter creating a never before seen design for audio equipment, Bose has stuck to their guns and maintained the exact same design for all of their speakers, knowing that one day it would take them to the top.
- BAfter the commercial failure of their first speaker design, the 2201, Bose reworked their design with the 901 speaker, and since then have worked tirelessly to make products that can be used in many different contexts so they'll always have a customer base.
- CBose may not be the leader in sound quality, but they have found many ways to adapt their basic speaker design for as many different uses as possible. From car sound systems to athletic headphones, Bose's product diversity makes up for their lack of quality when compared to other companies.
- DAmar Bose's commitment to slick and modern-looking design was the foundation for the values that would keep Bose on top.
6How has Bose built up a strong value in distribution?
- ABose handles all of their own sales, and they have brick & mortar stores in nearly every city across the U.S.
- BAll of Bose's sales are handled exclusively online, as that is the easiest way for anyone around the world to find and purchase goods.
- CBose has partnered with a number of distributors and retailers both online and in stores to get their products out to as many people as they can.
- DBose has an exclusive partnership with Amazon for the online sale of their goods, and this strengthens their value in distribution because Amazon is the biggest online retailer.
7Bose has established a good reputation for themselves by creating partnerships with the NFL, the Olympics, and certain airlines. What type of resource is this building?
- APhysical Capital
- BSocial Capital
- CHuman Capital
- DOrganizational Capital
- EKnowledge Capital
8Bose's biggest weakness is that their prices are often higher than their competitors' for similar products. What type of value is this weakness in?
- AValue in Use
- BValue in Fitness
- CValue in Exchange
- DValue in Finance
- EValue in Distribution
9Bose has managed to stay close to the top of the market in their opportunity space over the course of several decades. What has been their main strategy to do this?
- ASince they were one of the original innovators, Bose has been able to afford to buy out numerous successful startups in their opportunity space.
- BBose has always hired only the best and brightest employees to their marketing department. They may not have always had the best products for the best prices, but their ability to market their product successfully has always pulled them through.
- CBose places a large emphasis on variety, both in their products and in their distribution methods. By trying to cover all possible bases in what they're making and how they're getting it to people, they have stayed on top of the game.
- DThey simply have the best audio equipment on the market.
10Bose's continual use and study of psychoacoustics has been to the end of bettering which of their values (primarily)?
- AValue in Use
- BValue in Exchange
- CValue in Distribution
- DValue in Finance
- EValue in Fitness
Información
- Descripción
- Test sobre Bose, creado por Dylan Pinkney el 01/12/2018.
- Autor
- Dylan Pinkney
- Idioma
- English
- Visitas
- 8
- Valoración
- Aún sin valoraciones Valora este test