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MDIA 101-002 Final Exam Review

Jordan James 12 preguntas

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Preguntas del test (12)

  1. 1A message being sent through the media must be _______ before it can be transmitted.
    1. Aencoded
    2. Bdecoded
    3. Cchanneled
    4. Dreprocessed
  2. 2Alicia is attending a concert in a coffee house. She is engaging in which of the following types of communication?
    1. AIntrapersonal communication
    2. BInterpersonal communication
    3. CGroup communication
    4. DMass communication
  3. 3Luis has just woken up. He debates within his own head whether he would rather sleep in or attend his early morning class. Luis has been using which of the following types of communication?
    1. AIntrapersonal communication
    2. BInterpersonal communication
    3. CGroup communication
    4. DMass communication
  4. 4The _______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.
    1. Atransmission
    2. Britual
    3. Cpublicity
    4. Dreception
  5. 5A media scholar is trying to find out whether Internet- or television-based political ads are more persuasive. What kind of effects is he looking for?
    1. Amessage effects
    2. Bmedia effects
    3. Cownership effects
    4. Dactive audience effects
  6. 6A newspaper runs stories that suggest most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors support tax cuts. This would be an example of which of the following?
    1. Aagenda setting
    2. Bspiral of silence
    3. Csocial learning
    4. Dformative theory
  7. 7Martha watches quite a bit of television, including a lot of crime dramas. She believes that the city she lives in has a much higher crime rate than it actually does. You could explain this using which of the following?
    1. Auses and gratification theory
    2. Bmean world syndrome
    3. Csocial learning
    4. Dassumptive behavior
  8. 8 _______ is where a media company uses its combined properties to promote each other and add value to the company.
    1. ASynergy
    2. BBroadband networks
    3. Ce-commerce
    4. DCompetition
  9. 9 _______ is one of the leading new media companies in the world.
    1. AGannett Corporation
    2. BAlphabet/Google
    3. CYoutube
    4. DiHeartMedia
  10. 10Big box retailers such as Wal-Mart and Target that sell CDs and movies would be considered part of which of the following?
    1. Afat body
    2. Bshort head
    3. Cmid-list
    4. Dlong tail

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Descripción
Review questions for the Fall 2020 MDIA 101-002 final examination.
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