Test
Media terms and basic calculations
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Preguntas del test (16)
1Total number of opportunities to see provided by the campaign ir called:
- AReach
- BImpressions
- CGRP
- DGross impressions
2Reach of Nike campaign "Just do it" - 75.
Universe of teritory A - 20 mln.
How many people saw any ad of the campaign at least once?- A15 mln
- B20 mln
- C5 mln
3The main difference between GRP and Reach is that GRP measures audience that saw the ad at least once and Reach counts all contacts.
- AVerdadero
- BFalso
4There are 206,1 mln people in Brazil. In 2014 the opening game between Brazil and Croatia (2014 FIFA World Cup) was watched by 42.9 mln people in Brazil.
What was the rating of the game Brazil-Croatia in Brazil?- A20
- B0.2
- C2
5GRP 70 is equal to Reach 70.
- AVerdadero
- BFalso
6You are responsible for the advertising of women running marathon. You consider between 2 options.
Option A - advertising in weekly magazine X:
Frequency 4
Circulation 45.000
Costs 50.000 $
Option B - advertising during radio show Y:
Frequency 2
Impressions 100.000
Costs 52.000 $
Which media would you choose based ONLY on cost efficiency?- AA
- BB
7What does it mean: GRP 250?
- ATarget audience was reached at 2.5 times
- BThere was reached 250% of audience
- CThere was reached 250% of target audience
- DSuch number can not exist, cause GRP can not exceed 100%
8You put total 6 sport equipment ads during 3 tennis matches.
Tennis match A - rating 1.9 (2 ads)
Tennis match B - rating 1.2 (2 ads)
Tennis match C - rating 0.8 (2 ads)
What is the GRP of your schedule?- A3.9
- B7.8
- C6
9You put total 6 sport equipment ads during 3 tennis matches.
Tennis match A - rating 1.9 (2 ads)
Tennis match B - rating 1.2 (2 ads)
Tennis match C - rating 0.8 (2 ads)
Total costs for your schedule - 100.000$
What measure indicates costs of on rating point?- ACPP
- BCPT
10You put total 6 sport equipment ads during 3 tennis matches.
Tennis match A - rating 1.9 (2 ads)
Tennis match B - rating 1.2 (2 ads)
Tennis match C - rating 0.8 (2 ads)
Total costs for your schedule - 100.000$
What is CPP?- A12820
- B0.078
- C25641
- D0.036
11A person, who saw the ad of campaign more than once, is counted only once counting gross impressions.
- AVerdadero
- BFalso
12One ad during Eurobasket 2016 final on channel X costed 30.000$. There were 750.000 people watching the match.
What is the CPT?- A40
- B25
- C0.04
- D0.02
13Within a fixed budget, increasing reach, frequency increases too.
- AVerdadero
- BFalso
14SOE and SOS mean the same.
- ANo
- BYes
15__________ - measure that gives you an idea about efficiency of one rating point.
- ACPM
- BCPT
- CCPP
16Readership of magazine "Sports Illustrated" - 17 mln. Population in US 321,4 mln.
How is called the measure you get as a result of calculation: 17 mln : 321,4 mln?- ACoverage
- BComposition
- CCirculation
Información
- Descripción
- The goal - to test you understanding of media terms and basic calculations. Data in given questions are fictitious.
- Autor
- Asta Kyguoliene
- Idioma
- English
- Visitas
- 11
- Valoración
- Aún sin valoraciones Valora este test