Fichas
Website optimization
Fichas del conjunto (13)
- 1What key questions do you need to ask first for improving your website?Why does it exist?
Who sis it for?
What motivates and inspires them?
What is the audience worried about? - 2What things do you need to look to review a websiteUser experience
Content issues - 3Name a SEO goalTo be in the top 3 google searches for key search
- 4Name a SEO ObjectiveTo identify profitable relevant key phases - embedding them into engaging content for key personas to increase traffic by 35% by DEC 2016
- 5What things do you need to do to have a effective PPC campaignIdentify customer search behaviour
Key words (+ Negative)
Clear targeting
Creative adverts - unique
Use Display work effectively
Landing page optimisation
Testing
keep up to date with adwords - 6What is Ad Rank Quality ScoreQuality score = Click through rate, ad text relevance, Keyword relevance, Landing page optimisation
- 7What is the tool for identifying key wordsGoogle Keyword Finder
- 8What KPI's are used for testing PPCImpressions/conversions
CTR/ Bounce rates
CPC
AOV - 9What framework do you need to use for PPC campaigns?Attention
Interest
Desire
Action - 10Why is a content strategy important?Managing content is critical to acquire, retain customers and increase AOV
- 11What is a content strategy based on?Based on customer insight relevant to personas at key stages of their sales cycle.
Messages are linked to AIDA - 12Why do you need to research and test content?For maximum impact through correct channels
Determine kind of content your persona relates to
Set tone, style and delivery
Target topics
use a mixture of primary and nuclear fuel articles - 13Why is an editorial content plan important?It can drive timely content through the right channels
Información
- Descripción
- Fichas sobre Website optimization , creado por lisa.morris el 06/11/2015.
- Creado por
- lisa.morris · nov 2015
- Actualizado
- 19 feb 2016
- Visitas
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- Valoración