5939102
Description
Flashcards by juliana .., updated more than 1 year ago
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Created by juliana ..
over 7 years ago
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| Question | Answer |
| The actual website is - Flat and - No user-friendly | |
| Type of website Business Information Website | Aims to publicizing the company and its products through information. |
| Website objectives | Establish objectives for the website that helps to guide the strategy. They should always be written with SMART structure. In our case, are attract visitors and retain customers. |
| One of the most important strategy in the websites is the content marketing. Relevant information base on customer needs. This leads to an inbound marketing. | |
| Analysis of contents: The new website has to be base on relevant, fresh and original information. | May include information missing in the actual page such as news, sales representatives throughout U.S, complementary information about the products, etc. |
| Given that the website of the company is managed by Lutz Germany, it has 2 options for the new one: | - Create a landing page, which helps to promote the company and has a clear call-to-action, redirecting to the actual page. or -Create a completely new website that has a clear headline and is attractive and (user-friendly). |
| Usability of the website structure, responsive design, dynamism, accessibility. | -The actual website it is practical but could be improved -It does not have a format to work in different devices. |
| Strategies to have a better SEO and SEM -Content Marketing -Domains -Retargeting | |
| -Keywords -Meta tags: title, description, head. -Ads in other related pages | End of the presentation THANKS. |
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