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Description
Flashcards by beth auerbach, updated more than 1 year ago
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Created by beth auerbach
over 9 years ago
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| Question | Answer |
| PESTEL GBE | Political Economic Social/cultural Technology Ecology Legal |
| 3 dimensions of Marketing MARKETING | Culture- focus on consumer needs Strategy- select markete to sell in and product/service Tactics- the 7 P's |
| 3 levels of the Marketing environment MARKETING | 1) macro- environment PESTEL- NO CONTROL OVER 2) micro- environment- customers & suppliers- SOME CONTROL 3) Internal environment- assets, employees, finance- CONTROLLABLE |
| Key activities of a marketing strategy ? MARKETING | Market research Market segmentation Targeting & Positioning |
| Market research definition ? MARKETING | Market research is the process of gathering, analysing, and reporting data and information relating to the companies MARKET, CUSTOMERS , and COMPETETITORS |
| W.T.O World Trade Org GBE | 150 Members (97% of intern trade) * TRADE AGREEMENTS *GATT IS MAIN GUIDLEINE WTO SUCCESSOR TO GATT GOAL: TO PROMOTE THE FREE FLOWOF TRADE |
| GLOBALISATION GBE | INTERDEPENDANCE OF COUNTRIES INCREASED TRADE INCREASED ACCESS TO CAPITAL RAPID DIFFUSION OF TECHNOLOGY |
| EXAMPLES OF INTERNAL FAILURE COSTS OPERATIONS MNGMT | Def: Costs arising from inadequate qualtiy identified BEFORE the transfer to customer *scapped material *lost material *cost of reqorking faulty output *cost of reviewing product specs *cost of not charging for services to pacify customer |
| T P M Benefits OPERATIONS MANAGEMENT | TOTAL PRODUCTIVE MAINTENANCE *Reduce Breakdowns *Improve On-Time Delivery *consistency of product *Reduction of Waste *accurate production scheduling |
| ECONOMIC NATIONALISM gbe | Protect it's own economy and industries |
| ECONOMIC LIBERALISATION gbe | Moving Away from Nationalism and work w/other countries to benefit them both |
| IMPACT OF GLOBALISATION ON COUNTRIES gbe | *More competition *Alliances with other countries ( easier to achieve) *New Markets open up. *relocation - may move to save labor costs, avoid tariffs & quotas |
| POLITICAL RISKS samples of gbe | *Unstable Government *New Government *Gov Policy on Taxation, Trade Roles, Investment incentives. Corp or employer law changes+ *Change or cancellation of Gov contract |
| THE WORLD BANK gbe | came from Breton Woods ( 1944) 5 Main Bodies |
| IMF International Money Fund gbe | Established at Breton Woods Meeting ( 1944) After WW2 - Help to rebuild economies Now helps former communist nations to rebuild |
| G8 gbe | No official powers or resources uk, usa, france, japan, canada italy, germancy, russia annual summit rotate presidency |
| OUTSOURCING gbe | Outsourcing to specialist external providers: ADVANTAGES: Expertise Cost Savings Flexibility focus on core business DISADVANTAGES: Confidential info risk Loss of in-house expertise loss of control over quality transaction costs impact on culture if redundancies |
| OM 2 transforming inputs | Used to alter the state of resources Labour - the work force Facilities( buildings,equipment vehicles..) |
| Om Transformed inputs include... | They are manipulated and formed into something else Materials Information Customers |
| Om THE 4 V's of operation | Method of analysing transformational processes Volume- high = capital intensive! low= labour intensive Variety Variation in demand Visibility |
| Mintzbergs operating core |
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| Mintzbergs operating core-2 | Strategic apex- formulate/ implement strategy Middle Line- links apex to operating core Operating core- people involved with producing products Techno structure- expert advice/ research work study Support staff- provides assistance outside the work flow ( pr, cleaning) |
| 3 core functions of the Operations Function | Operations-responsible for fulfilling customer orders Marketing &sales- identify customers needs. Communicating Product development- |
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