Com295T Ch12

Question	Answer
Primary Research	Primary research refers to the analysis of data that you, people from your organization, or others under your direction (i.e., consultants) have collected. *More Reliable time-consuming, intrusive, and expensive
Secondary Research	Secondary research refers to the analysis of data collected by others with no direction from you or members of your organization.
Criteria for Charts	(1) title descriptiveness (2) focal point (3) information sufficiency (4) ease of processing (5) takeaway message.
Formatting Guidelines : All Charts	All data is appropriately labeled Minimal use of bright colors Darker colors- most important data No unusual fonts or too many special effects. Avoid 3-D charts. All text horizontal. *Avoid white type on dark backgrounds
Formatting Guidelines; Line Graphs	Scale about two-thirds of the range included in the chart. Series names - on or attached directly to lines. * Four or fewer data series (lines)
Formatting Guidelines: Pie Charts	Largest slice- begin at 12 o’clock and go CW; second-largest slice- begin at 12 o’clock and go CCW. Exploding slices- used sparingly. *Pie slices -add up to 100% of a data series.
Formatting Guidelines: Bar Graphs	Bars- about 2X width of space in between bars. Baseline should always be zero. Bars arranged in ascending or descending order in most cases. Legend used only if chart has two or more data series.
Chart vs. Table	Chart: highlighting a key idea Table: comprehensiveness and precision

Resource summary

	Created by Heidi Blair about 5 years ago