Strategic Management

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Midterm I
Roxanne Farhan
Flashcards by Roxanne Farhan, updated more than 1 year ago
Roxanne Farhan
Created by Roxanne Farhan almost 6 years ago
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Resource summary

Question Answer
5 Diamond
Framing the way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
Conceptual Overview of Strategic Decisions
Competitive Advantage Definition the reason a customer chooses to transact with and pay a profitable price to a particular firm
Competitive Advantage is... - episodic & specific - identified & evidenced through customer action - directly related to value creation, value appropriation, and performance
Corporate vs. Business Strategy In which businesses will we compete vs. how do we compete in this market?
Internal Aspect of Competitive Advantage "resource view"; (firms are heterogenous)
External Aspect of Competitive Advantage "positional view"; (firms competitive advantage & subsequent performance are due to industry attractiveness)
Consider whether a firm's resources are... (VRIN) Valuable, Rare, Inimitable, Non-substitutable
Performance Measurements Value, profitability
5 Traps of Performance Measurement measuring against yourself, looking backward, putting your faith in numbers, gaming your metrics, sticking to your numbers too long
Profitability (as a measure) absolute and relative measurements, occurs continuously but reported discretely, backwards looking
Altman's Z likelihood of insolvency. higher numbers indicate stronger performance. (< 1.8 great distress, > 3.0 no distress)
Tobin's Q ratio of firm's market value to the replacement cost of its assets. reflects value of firm's intangible assets. Simple & powerful for public firms.
Economic Value Added (EVA) net operating profit after taxes less weighted average cost of debt&equity(or capital) (NOPAT - WACC). captures economic profit for specific projects.
Balanced Scorecard
Strategy Map
benefits of a good reputation higher quality employees, premium prices, less negative reactions if something goes wrong
burdens of a good reputation higher expectations, less positive reactions to positive outcomes
Strategic Management A systematic framework of relationships and associations that, when understood well, can facilitate the quest for performance
Strategic Management Process
Vision simple statement of what the firm will be. forward looking.
Mission what the firm is and stands for. fundamental values and purpose.
Vision & Mission -> Strategic Goals & Objectives -> Firm's Overall Strategy
Goal Setting Principles consistent with the firm's mission & flow from SWOT analysis. specific short term, general long term.
Confirmation Bias look for information that supports existing beliefs, reject data that go against what you believe.
Overcoming Confirmation Bias Seek out information from a range of sources & perspectives, assign someone to "devil's advocate", actively seek out contradictory information, surround yourself by diversity
Overconfidence Place too much faith in your own knowledge & opinions
Anchoring Bias An initial reference point distort subsequent estimates
Overcoming Anchoring Bias throw initial value away if it sounds implausible, find another extreme anchor on the opposite end
Macro Environment Analysis: PESTEL
Competition Theory Competition should drive profit to "equilibrium"
Competitors Firms who lure away customers. Their products & services are the benchmarks against which a firm's products and services are judged
Five-Forces Model Bargaining Power of the Seller, Bargaining Power of the Buyer, Availability of Substitutes, Threat of New Entrants, Rivalry Among Competitors
Five-Forces Analysis (diagram)
Bargaining Power can come from... Attractiveness & availability, quality, absence of competition, importance of the product or service, exclusivity or prestige
Few buyers & many suppliers means... Buyers capture a greater share of profits
Substitutes mean... greater elasticity
Barriers to Entry Strong brands, proprietary technology, start-up costs
Barriers to Exit Few other opportunities, sunk investments
Competitive Analysis & The Lifecycle Model
Switching Costs Costs to the buyer change from one provider to another
Organizational Performance how well an organization is doing to reach its vision, mission, and goals
Market Cap investors' perception of company's value/price
CSR investment vs. likelihood of dismissal High CSR Investment, more likely to be let go if low financial performance. No CSR Investment, more likely to be let go when high financial performance.
Targeting More successful people face higher expectations (tall poppy syndrome)
At what price range do you lose all demand? (CAPSIM) $5 above range
How will we be evaluated? (CAPSIM) stock price, contribution margin, plant utilization, amount of inventory, etc.
Center of Circle + Drift Rate = (CAPSIM) Ideal
Cohen's Kappa Assess reliability (qualitative)
Forward Integration Expand business to include control of distribution or supply
Industry Definition a set of firms that solves the same economic problem in the same way
If you put in more money for recruiting... (CAPSIM) Better products, turnover decreases
How much of the market forgets about product each year? (CAPSIM) a third of the market
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