2833658
Description
Flashcards by livchester67, updated more than 1 year ago
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Created by livchester67
almost 9 years ago
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| Question | Answer |
| Uses and Gratifications Theory | Bulmer & Katz- Audiences consume media for specific reasons such as social interaction, education, identification, or entertainment. |
| Pick & Mix Theory | Audience pick to watch a genre they like, ie mystery fans would rather watch True Detective than Casualty |
| BBFC | British Board of Film Classification- protect audiences from unwanted vulgarity. Ratings - U, PG, 12A, 12, 15, 18 |
| Reception Theory | Stuart Hall - audiences can have different readings to a text- preferred, negotiated, and oppositional. A dominant reading is the intended effect by producers of the text |
| How to engage a viewer? | Via micro elements from the text's respective genre- ie horror films engage audiences w/ sinister scores, long unedited shots to build suspense while action films engage audiences with fast paced fight scenes or car chases |
| Identification with characters | If characters in the film are a certain age and gender, dealing with realistic issues at that time of a person's life- ie Nowhere Boy the rites of passage film- it will attract audiences who identify with that character (teenagers) |
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