The promotion mix

Question	Answer
Advertising	Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor
Sales promotion	Short-term incentives to encourage the purchase or sale of a product or service
Public relations	Building good relations with the company's various publics by obtaining favourable publicity, building up a good corporate image, and handling or heading off unfavourable rumours, stories, and events
Personal selling	Personal presentation by the firm's sales force for the purpose of making sales and building customer relationships.
Direct marketing	Direct connections with carefully targeted individual customers to both obtain and immediate response and cultivate lasting customer relationships - the use of direct mail, the telephone, direct-response television, email, the Internet, and other tools to communicate directly with specific consumers.

Resource summary

	Created by farzanajeffri over 8 years ago