ComS 100C Exam 2

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Flashcards on ComS 100C Exam 2, created by Alexa Bellucci on 20/10/2015.
Alexa Bellucci
Flashcards by Alexa Bellucci, updated more than 1 year ago
Alexa Bellucci
Created by Alexa Bellucci about 10 years ago
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Resource summary

Question Answer
Types of survey data collection methods Self-administered Telephone In person
Questionnaires include Questions and statements
Response categories/response options refer to... The list of possible answers to a question or statement.
Open-ended questions Respondent provides own answer to questions
Closed-ended questions Respondent answers are limited to the list provided by the researchers
Survey Does not establish cause and effect (disadvantage) independent variable is measured as it occurs naturally (advantage)
Experiment Establishes cause and effect (advantage) Independent variable is manipulated (Is artificial) (disadvantage)
Response rates and cost for: In-person, telephone, self-administered In-person has highest response rate, is most expensive Self-administered has lowest response rate, is least expensive
Exhaustive response questions... Include all possible responses that might be expected (closed-ended questions)
Mutually exclusive response questions... No more than one category should apply to a respondent (closed-ended questions)
Contingency questions Whether or not contingency questions are asked (is contingent on) the responses to a different question
Matrix questions A set of questions that share answer choices (ex: extremely important, important, somewhat important, somewhat unimportant, unimportant). Ideal when several questions or statements have the same response categories
Response rate # of people who participate (divided by) the number of eligible people in the sample (denominator includes people who couldn't get ahold of, people who refuse, and people who participate)
Importance of double-blind in experiments (Neither the subject nor the experimenters know who is in the experimental group and who is in the control group)
Pretest sensitization Changes in the experimental group due to the pretest and not the treatment. (Ex: drug users fill out a pretest questionnaire that makes them feel bad about their drug use and they change their behavior based on that, not the treatment)
Importance of monitoring returns in survey research The higher the
What does CATI stand for? Computer assisted telephone interviewing
Form used to monitor outcome of every call or attempted contact during a telephone survey Disposition sheet
Importance of a return-rate graph for monitoring returns You can see what percentage of eligible people actually participate
1 main advantage and 1 main disadvantage of experiments Advantage - can determine cause and effect Disadvantage - Artificiality
External validity Refers to the possibility that the conclusions drawn from experimental results may not be generalizable to the “real” world.
5 sources of internal validity History Maturation Testing Selection bias Demoralization
3 ways of selecting subjects Randomization Probability sampling Matching (pairs are matched and assigned to experimental and control groups)
Difference between random sampling and randomization ??
Source of internal validity: History ??
Source of internal validity: Maturation ??
Source of internal validity: Testing ??
Source of internal validity: Selection bias ??
Source of internal validity: Demoralization ??
Procedure to theoretically ensure the treatment group and control group are similar Matching
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