Michelin

Description

Flashcard tests on Michelin Mindmap.
omearatho
Flashcards by omearatho, updated more than 1 year ago
omearatho
Created by omearatho about 10 years ago
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Resource summary

Question Answer
What is a stakeholder? Anyone with an interest in the business. Duh.
Who are Michelin's external stakeholders? Communities, Public Authorities, Environment, Suppliers, and Customers
Who are Michelin's internal stakeholders? Shareholders and Employees
How does the PAX system benefit car manufacturers? It allows them to create new designs for cars
What do employees want? Good working conditions and a living wage.
What do customers want? Safe, user friendly tyres. Run flat tyres.
What is marketing? Raising customer awareness.
What do shareholders want? Increased returns, and better competitive advantages.
What do suppliers want? Timely payment and fair bidding.
Communities want? Reducing impact, economic development schemes and open communication.
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