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Description
Flashcards by lizzie.jesson, updated more than 1 year ago
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Created by lizzie.jesson
about 10 years ago
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| Question | Answer |
| WHAT IS SECONDARY RESEARCH? | use of information that has already been gathered for another purpose |
| WHAT DOES 'DEMAND' MEAN? | the amount of customers willing yo buy your product example; high demand of crisps |
| WHAT DOES PRODUCT DIFFERENTIATION MEAN? | making your products different, to stand out from competitors |
| 3 METHODS OF PRIMARY MARKET RESEARCH | Questionnaires, supplier feedback, focus groups |
| 3 METHODS OF PROMOTION FOR A SMALL BUSINESS | Advertising in the local newspaper, direct mail, word-of-mouth |
| 4 P'S? | Product,Price Place,Promotion |
| WHAT DOES 'E-COMMERCE MEAN'? | Transactions carried out on the internet |
| WHAT IS PRIMARY RESEARCH? | Gathering new information for a purpose |
| WHAT IS MARKET RESEARCH? | Finding out about the market, the customers, and the potential customers |
| WHAT IS CHANNEL OF DISTRIBUTION? | How the product gets from the manufacturer to the customer |
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