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15286003
FICHA 8: "LAS 4 P DEL MARKETING" KPO
Description
Mind Map on FICHA 8: "LAS 4 P DEL MARKETING" KPO, created by KIRSA PAJUELO on 25/09/2018.
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Mind Map by
KIRSA PAJUELO
, updated more than 1 year ago
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Created by
KIRSA PAJUELO
almost 6 years ago
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Resource summary
FICHA 8: "LAS 4 P DEL MARKETING" KPO
PRODUCTO
Elemento más importante
Da el sentido
A un Plan de Marketing
Se divide en:
tangibles
Se pueden tocar
intangibles
No se puede palpar
PLAZA
Aspecto básico
A la hora de encontrar lugar
En el mercado
Para tu propuesta de valor
Consiste en fijar
Donde colocar
Tu producto
Para que sea de fácil acceso
PROMOCIÓN
Sin ella no podremos
Aumentar la visibilidad del producto
Y menos aumentar las ventas
PRECIO
Lo más difícil de establecer
Genera cambios constantes
En estrategias de Marketing
Importante analizar
Los precios sugeridos
Por el Mercado
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