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Gestión de Mercadeo

Description

Inf Emp Mind Map on Gestión de Mercadeo, created by Pedro Pablo Peña Lévano on 20/08/2019.

Mind Map by Pedro Pablo Peña Lévano, updated more than 1 year ago

	Created by Pedro Pablo Peña Lévano over 4 years ago

2

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Resource summary

Gestión de Mercadeo

Promover
1. Promoción
  1. 2x1
  2. cupones
  3. rifas
  4. premios
2. Publicidad
  1. Tv
  2. redes sociales
  3. periódicos
  4. paneles
3. Ventas personales
  1. casa en casa
4. Relaciones Públicas
  1. relación
  2. Cliente
  3. representante
Precio
1. Precio Costo
  1. recuperar
  2. invertido
2. Precio Competencia
  1. competencia
3. Precio valor
  1. cliente
    1. calidad
    2. tecnología
    3. seguridad
    4. servicio
Producto
1. Producto Básico
  1. Necesidad
2. Producto real
  1. Caraterísticas
3. Producto aumentado
  1. Beneficio adicional
Plaza
1. Directa
  1. Sin intermediarios
    1. empresa
    2. consumidor final
2. Indirecto
  1. Intermediarios
    1. Empresa
    2. mayorista
    3. minorista
    4. consumidor final

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