The brand is a distinctive sign that indicates that certain products or services have
been made or provided by a particular person or company. Its origin dates back to
ancient times, when artisans reproduced their signatures or "brands" in their artistic
works or in current products. Over the years, brands have evolved to configure the
current trademark registration and protection system. Thanks to this system,
consumers can identify and buy a product or service that, due to its characteristics and
quality - indicated by its exclusive brand - suits their needs.
What rights does the brand confer? The protection of the trademark guarantees its
owner the exclusive right to use the trademark to identify its products or services, or
to authorize its use by third parties in exchange for the payment of a sum.
What kind of brands can you register? Marks can
consist of a word or a combination of words, letters
and figures. They can also consist of drawings, symbols,
or three-dimensional signs such as the shape and
packaging of products.
How do you register a brand? First, a registration application
must be submitted to the corresponding national or regional
What is the scope of brand protection?
Trademarks are registered and protected in
most countries. Each national or regional office
maintains a Trademark Register that contains
all the information related to registrations and