BRAND

Description

marca registrada
gladys saavedra
Mind Map by gladys saavedra, updated more than 1 year ago
gladys saavedra
Created by gladys saavedra over 4 years ago
4
0

Resource summary

BRAND
  1. The brand is a distinctive sign that indicates that certain products or services have been made or provided by a particular person or company. Its origin dates back to ancient times, when artisans reproduced their signatures or "brands" in their artistic works or in current products. Over the years, brands have evolved to configure the current trademark registration and protection system. Thanks to this system, consumers can identify and buy a product or service that, due to its characteristics and quality - indicated by its exclusive brand - suits their needs.
    1. What rights does the brand confer? The protection of the trademark guarantees its owner the exclusive right to use the trademark to identify its products or services, or to authorize its use by third parties in exchange for the payment of a sum.
      1. What kind of brands can you register? Marks can consist of a word or a combination of words, letters and figures. They can also consist of drawings, symbols, or three-dimensional signs such as the shape and packaging of products.
        1. How do you register a brand? First, a registration application must be submitted to the corresponding national or regional trademark office.
          1. What is the scope of brand protection? Trademarks are registered and protected in most countries. Each national or regional office maintains a Trademark Register that contains all the information related to registrations and renewals
            Show full summary Hide full summary

            Similar

            Valor de la Marca
            Jesse J. Johnson
            How to Create A Mindmap
            PatrickNoonan
            Characters in "King Lear"
            eleanor.gregory
            GCSE PE - 1
            lydia_ward
            GCSE ICT Revision
            Andrea Leyden
            Matters of Life and Death GCSE
            kate.siena
            GCSE Biology 4 OCR - The Processes of Life
            blairzy123
            How to Develop the Time Management Skills Essential to Succeeding in IB Courses
            nina.stuer14
            Circle Theorems
            I Turner
            Specific Topic 7.3 Timber selection
            T Andrews
            TISSUE TYPES
            Missi Shoup