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THE EVALUATION OF INTANGIBLE ASSETS

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Mind Map on THE EVALUATION OF INTANGIBLE ASSETS, created by ivan mona on 10/20/2019.
ivan mona
Mind Map by ivan mona, updated more than 1 year ago
ivan mona
Created by ivan mona over 6 years ago
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THE EVALUATION OF INTANGIBLE ASSETS
  1. the role of
    1. intangible assets is decisive
      1. it grants
        1. rights
          1. and generates incomes
            1. To make profit
              1. all the most importany companies
                1. must determine
                  1. the customers
                    1. to have a perception
                      1. positive
                  2. are
                    1. intangible assets
                      1. because
                        1. they have radically transformed
        2. The advantages
          1. reducing costs
            1. increasing productivity
              1. reducing losses
                1. increases the company´s assets
                  1. productivity increase
                  2. Examples
                    1. work methodologies knowledge
                      1. know how
                        1. patent registration
                          1. brands
                            1. franchises
                              1. goodwill
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