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19859229
THE EVALUATION OF INTANGIBLE ASSETS
Description
Mind Map on THE EVALUATION OF INTANGIBLE ASSETS, created by ivan mona on 20/10/2019.
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Mind Map by
ivan mona
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Created by
ivan mona
over 4 years ago
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Resource summary
THE EVALUATION OF INTANGIBLE ASSETS
the role of
intangible assets is decisive
it grants
rights
and generates incomes
To make profit
all the most importany companies
must determine
the customers
to have a perception
positive
are
intangible assets
because
they have radically transformed
The advantages
reducing costs
increasing productivity
reducing losses
increases the company´s assets
productivity increase
Examples
work methodologies knowledge
know how
patent registration
brands
franchises
goodwill
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