Untitled | Mind Map

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Description

Coca Cola, Fabio Leonor real

Mind Map by leonor alvarez, updated more than 1 year ago More Less

	Created by Fabio Leonor about 6 years ago

	Copied by leonor alvarez about 6 years ago

	Copied by Fabio Leonor about 6 years ago

	Copied by leonor alvarez about 6 years ago

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Resource summary

COMPETITORS
1. Lufthansa
2. Ryanair
HISTORY
1. Differentiating Attributes
  1. Name
  2. Logo
  3. Slogan
CURRENT SITUATION
1. Productivity:
2. Profit
3. Reputation
4. Environment
5. Vision, Mission and Objectives
6. Positioning
ADVERTISING
1. Socia lMedia
  1. Facebook, Youtube; Instagram Etc
2. Target audiemce
3. Campains
  1. Miles&Go
4. Cooperations
SWOT
1. Strenghts
2. Weaknesses
3. Opportunities
4. Threats
STRATEGIES
1. Innovation
2. New Products
3. Services
WHAT'S NEXT?

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